Pure Branding Joins MBB, Bringing Deep Nutrition Industry Expertise

The combination unites Pure Branding's 25-plus years of nutrition industry expertise and proprietary consumer intelligence with MBB's healthcare and CPG expertise and integrated marketing capabilities

OVERLAND PARK, Kan., Nov. 11, 2026 /PRNewswire/ -- MBB, an independent, full-service marketing agency, today announced that Pure Branding, a research-led business and brand strategy consultancy specializing in the dietary supplement industry, has officially joined the agency. The combination brings together Pure Branding's deep nutrition industry expertise and proprietary consumer intelligence with MBB's established expertise across healthcare and CPG, alongside its broader creative, media, public relations and integrated marketing capabilities.

Pure Branding advises leadership teams of established and emerging brands in the U.S. dietary supplement industry, a market approaching $80 billion in annual sales. Drawing on proprietary consumer intelligence, including its PureSegmentation™ psychographic research platform, and deep expertise in the healthcare professional channel, the firm develops business and brand strategies that help companies identify growth opportunities, establish differentiated market positions and build lasting relationships with consumers and healthcare professionals.

"We've developed deep expertise across healthcare and CPG, and we recognize that nutrition represents a distinct market with its own consumers, business models and competitive dynamics," said Jim Brown, CEO of MBB. "We're bringing in a team with an exceptional understanding of this market. Pure Branding's proprietary consumer intelligence and strategic expertise give us a meaningful foundation for serving this industry, while our broader capabilities create new opportunities to bring that strategy to market."

"We've built Pure Branding around a deep understanding of the nutrition industry and the consumers who drive it," said Yadim Medore, founder and CEO of Pure Branding. "We believe beloved brands aren't built by following trends, but by understanding the deeper motivations that drive consumer choice and loyalty. As we considered our future, we wanted to build on that specialization, not dilute it. In MBB, we've found a partner that shares our commitment to exceptional work and brings complementary capabilities that expand what's possible for the brands we serve."

Pure Branding will continue operating under its established identity, with Medore and Samantha Brewster, VP of Client Strategy & Activation, leading its existing senior team. The firm will maintain its specialized focus and established client relationships while drawing on MBB's broader capabilities to support clients' evolving needs.

The announcement marks another step in MBB's continued growth and investment in specialized expertise.

About MBB

MBB is an independent, full-service advertising agency in Kansas City that helps brands find their unfair advantage and turn it into real business growth. With strategy, creativity, media and technology working together, MBB uncovers what makes a brand different and puts that difference to work. Learn more at https://mbbagency.com/. 

About Pure Branding

Pure Branding, an MBB company, is a research-led business and brand strategy consultancy specializing in the nutrition industry. For more than 25 years, the firm has advised executive leadership teams of established and emerging dietary supplement brands on business growth, competitive positioning and brand transformation. Its clients have included Gaia Herbs, Nordic Naturals, Nature's Sunshine, Persona, XYMOGEN and Standard Process.

Combining proprietary consumer intelligence, including PureSegmentation™, with deep expertise across consumer and healthcare professional channels, Pure Branding helps organizations understand the motivations that drive choice, trust and loyalty—and build distinctive, beloved brands.

SOURCE MBB, Inc.