PURE Launches Range of Digital Radios for the Connected Consumer

Global Leader Enters North American Market With Products That Define the Future of Radio

Jan 05, 2010, 12:22 ET from PURE

CES 2010, LAS VEGAS, January 5 /PRNewswire/ -- PURE (South Hall 4, Booth #36604), the global leader in digital and internet-connected radios has entered the US market with a product family that defines the future of radio by transforming how consumers access and interact with digital content.

To date, the internet radios available to US consumers have been single-function products that do not offer anything beyond a passive connection between the device and Web-based radio content. PURE's products offer consumers a sleek, intuitive interface to experience and navigate their way through the vast quantity of available online content, their personal digital music collection and interactive web-based applications such as Facebook(c) and Twitter(c).

Headlining the US product family is Sensia(TM), a unique, beautifully designed high-powered connected audio system that features a 5.7-inch color touchscreen. Sensia and the other radios being launched, including Evoke FlowTM, Sirocco 550TM, Siesta Flow TM and Oasis FlowTM, fill a major void in the consumer electronics landscape: digital audio systems that combine state-of-the-art design with quality and usability, bringing internet-connected radio home to a mainstream audience.

PURE's digital and internet-connected range of radios work together with PURE's proprietary radio and media portal, the PURE Lounge ( http://www.thelounge.com) to enable flow of information between the radio, the portal and the broadcaster. While the radios and the PURE Lounge can function completely independently, when combined they really enhance the user-experience allowing the organization of favorite stations into shared folders and automatically synchronizing content choices on both the radio and the portal.

The PURE Lounge also contains content unique to PURE such as PURE Sounds(TM), a library of over 100 sounds designed to allow the listener to set the perfect mood or even help their child go to sleep. Further unique and premium content on The PURE Lounge will be available soon. New features and services on PURE's digital and internet-connected range of radios will be made available through automatic software upgrades.

    The PURE products being introduced to the US market include:

    - Sensia (MSRP $349): The first digital and internet-connected radio to
      feature a large high-resolution color touchscreen, Sensia is the
      centerpiece of the connected home. Stereo sound, an input for iPod/MP3
      players and access to applications such as Facebook and Twitter, offers
      consumers the ability to access and control all of their digital
      content from one central interface.

    - EVOKE Flow (MSRP $229): The award-winning EVOKE Flow was the first
      truly 'connected' portable radio. Wireless and powerful, EVOKE Flow
      gives consumers access to digital content from almost anywhere.

    - Siesta Flow (MSRP $139): PURE reinvents the alarm clock with the Siesta
      Flow, bringing the power of the internet to the bedside. Touch
      sensitive controls, up to 365 alarm settings and a USB PowerPort(TM),
      which provides power for USB accessories, help bring the clock radio
      into the 21st century.

    - Oasis Flow (MSRP $249): Rugged, weatherproof and exceedingly durable,
      the Oasis Flow combines internet connectivity with maximum portability.
      Expelling the notion that durability compromises performance, the Oasis
      Flow is the perfect radio for anyone who works or plays in or outdoors.

    - Sirocco 550 (MSRP $449): A complete digital sound system, the Sirocco
      550 combines access to internet content with the ability to play
      digital music from portable iPod and iPhone devices, USB memory drives,
      SD memory cards and CDs. Powerful enough to be a primary stereo system
      yet compact enough for bedrooms and small rooms, Sirocco 550 is a
      stylish way to enjoy all the choices and quality of digital and
      internet-connected radio in a convenient, micro sized format.

"PURE has pioneered digital and internet-connected radio worldwide and is bringing state of the art design, world leading technology and an award-winning product family to North America," said Charles Bellfield , general manager for PURE North America. "Our mission is connecting consumers to the digital and internet-connected audio and social media content of their choice. With products like Sensia we've moved beyond audio and are now able to address the connected lifestyle in a market that has been starved of innovation, distinctive design, high quality and great value."

Pricing and availability

Full product specs and pricing details can be found at http://www.pure.com/ces2010. PURE products will be sold through online channels initially such as http://www.PURE.com, with further retail plans and expected availability to be announced later in 2010.

About Imagination Technologies

Imagination Technologies Group plc (FTSE:IMG) - a leader in semiconductor System on Chip Intellectual Property (SoC IP) - creates and licenses market-leading embedded graphics, video and display accelerators, multi-threaded processors and multi-standard receiver technologies. These IP solutions are complemented by dynamic and extensive developer and middleware ecosystems. Target markets include digital radio and audio; mobile phone multimedia; car navigation & driver information; personal navigation; UMPC and Mobile internet Device (MID); digital TV & set top box; and mobile TV. Its licensees include leading semiconductor and consumer electronics companies. Imagination has corporate headquarters in the United Kingdom, with sales and R&D offices worldwide. See: http://www.imgtec.com.


PURE is the global leader in digital and internet-connected radios. With a radio for every lifestyle, PURE products and services connect consumers to their digital audio content of their choice through innovative design, unmatched performance and ease of use. Every Internet-connected PURE radio includes access to the PURE Lounge, a customized radio and media portal that enables users to personalize their radio content. PURE has the largest dedicated radio development team in the world and the latest innovations from parent company Imagination Technologies PLC. For more information please visit http://www.PURE.com or email PUREUSA@pure.com.

    US Press Contact
    Melanie Lombardi

    UK Press Contact
    Vicky Deacon
    PURE Digital
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    email: vicky.deacon@pure.com