Pure Portfolios Launches on tru Independence Platform

Aug 01, 2016, 09:05 ET from tru Independence

PORTLAND, Ore., Aug. 1, 2016 /PRNewswire/ -- tru Independence announced today that RIA Pure Portfolios has launched on the tru Independence platform.

Nik Schuurmans, CFA and founder of the Pure Portfolios business model (www.pureportfolios.com) has more than 13 years of experience in the financial industry.  Pure Portfolios is trailblazing ways to better align performance with client expectations including, for a subset of qualified clients, being more accountable for investment results by tying fees to client performance. Additionally, Pure is an advocate for change in the financial services industry and believes in promoting better investor outcomes. Formerly with U.S. Trust, advising $200 million in client relationships, Schuurmans' expertise includes portfolio management, fixed income, portfolio construction and wealth planning.

"Craig and the tru Independence team are highly professional, competent and transparent partners who fully understand the Pure vision and appetite for disruption," said Mr. Schuurmans. "Their open architecture platform and other supportive resources allow me to focus my time and energy on the mission I'm passionate about: improving the way people invest."

Founded in 2014, tru Independence supports advisors in the areas of business formation, legal/compliance, technology, an institutional investment platform, custodians, broker-dealers and more. Over the last two years, the firm has helped a variety of accomplished financial advisors launch and grow their businesses.

"tru Independence empowers entrepreneurial financial advisors to build and own successful independent practices," said Craig Stuvland, president and CEO, tru Independence. "We are pleased to support the distinct vision of Pure Portfolios during an exciting time of growth for both of our businesses."

For media inquiries, please contact Tony Kono at (646) 922-7767 or tkono@jconnelly.com.

About Pure Portfolios

We believe investment managers need to get back to the fundamental reason the industry exists: to grow client assets. Pure Portfolios strives to align performance with client expectations and, for qualified clients, if we fail to do our job, we receive less compensation. 

Pure builds custom portfolios aimed at reducing the cost of owning financial assets and striving to maximize net after-tax returns. In addition, we will never employ salespeople. We are asset managers, not asset gatherers. 

By putting investors first, Pure can raise the standards of professional conduct within investment management. Through education, promoting the highest ethical standards, and providing each client with a Statement of Investor Rights we will be an advocate for change. For more information, please visit www.pureportfolios.com.

About tru Independence

Through uncompromising investment in people and technology, tru Independence delivers a premier consulting and services platform for wealth management firms seeking independence. The firm diligently focuses on and invests in three core disciplines—investment consulting, business consulting and new business development.

To deliver unrivalled excellence, tru Independence leverages key relationships by outsourcing to the best providers and platforms. The company's consultative process is defined by simplicity, clarity and transparency, grounded on the belief that its partners can best control their future by owning the equity of their firms. Drawing upon decades of industry experience, tru Independence is committed to ensuring that its partners maximize their enterprise value. For more information, please call (971) 371-3444 or visit us at www.tru-ind.com.



Tony Kono 


(646) 922-7767



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