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Pure Watercraft Launches Unprecedented New Boating Experience

State-of-the-Art Pure Outboard, Available Now, Shapes the Future of Design, Innovation and Technology in Boating


News provided by

Pure Watercraft

Apr 13, 2016, 09:00 ET

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SEATTLE, April 13, 2016 /PRNewswire/ -- Pure Watercraft launches today as the leader in high performance, clean & quiet boating, and announces that the company's flagship product, Pure Outboard, is now available for pre-order. Pure Watercraft was founded by Andy Rebele, a boating and rowing enthusiast and serial entrepreneur, who wants to bring innovative power train design to the boating industry. Andy and his team of expert engineers have spent the past four years developing Pure Outboard.

Pure Watercraft opens the door to new boaters seeking an ideal shared activity for friends and family, undistracted by the noise and well-known hassles of traditional boats, while dramatically improving the experience for experienced boaters. Unlike boats powered by gas, those powered by Pure Watercraft are clean, quiet, and virtually maintenance-free. They outperform gas outboards with a more responsive acceleration, and provide user-configurable range using a modular battery pack. Frequent boaters save money due to the 80% in fuel savings and the elimination of regular maintenance.

The largest and fastest growing segment in boating is outboard boats, and Pure Outboard addresses those between 5 and 50 HP, of which there are 2 million registered in the US alone. Andy started the company in 2011 with inspiration from the advent of high performance electric car. Drawing upon his experience as a longtime coach and rower, Andy and his team of experienced mechanical controls and power electronics engineers developed the Pure Outboard with every detail in mind.

"The minute I demo Pure Outboard for people, they can't stop smiling. It's a delight to see their reactions to a powerful, yet quiet and peaceful experience on the water," said Rebele. "Our mission is to take boating from the 1960s to today, with a fresh approach to design and an end-to-end solution that delivers a dramatically superior experience."

Pure Outboard is available for purchase via a refundable pre-order deposit of $500. Universities such as Harvard, Stanford and the University of Washington are already ordering systems for their competitive rowing teams. The product features:

  • Superior design: enhanced experience without engine noise
  • Better performance: faster acceleration, and quicker to get up on plane
  • Freedom: access to waterways that would otherwise have been off-limits
  • Convenience: a long life motor, no hauling red cans to the gas station, virtually no maintenance, and convenient charging - both for individual boats and for fleets
  • Respect for the environment: zero pollution, and no motor noise, earning boaters the appreciation of their neighbors.

"Pure Watercraft has changed the game," said Yaz Farooq, head women's rowing coach at Stanford University. "I'm ordering their outboard system, because not only will it be a joy to drive, but it will make me a better coach, as I can hear my team and keep pace with them even on the fastest racing starts, which is impossible with any gas outboard. We've been waiting for this for a long time."

For more information and to pre-order your Pure Outboard now, please visit: https://www.purewatercraft.com/

About Pure Watercraft
Seattle-based Pure Watercraft was started by Andy Rebele in April 2011 with the dream to make boating clean and quiet, one step at a time. It currently offers the Pure Outboard, available for pre-order in the spring of 2016.  Andy has been around boats for decades, as a rower, rowing coach, waterfront resident and boat owner. He founded CityAuction in 1997, an internet auction marketplace with a local focus, which sold to what is now Interactive Corp in 1999. He studied Mathematical and Computational Science at Stanford and Management at MIT Sloan School.

SOURCE Pure Watercraft

Related Links

https://www.purewatercraft.com

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