PureMoxie Announces Leadership Changes Amid Growth

OAKLAND, Calif., Oct. 30, 2014 /PRNewswire/ -- Brand innovation agency PureMoxie on Thursday announced significant leadership shifts with President Paris Hinson named as co-CEO with Antonio Patric Buchanan, and Wendy Taylor-Tanielian succeeding Hinson as president of the global insight, digital design and creative studio.

"We started PureMoxie as a bunch of strategic renegades from big-agency machines and watched it grow into a creative power," said Buchanan. "This change sets us up for pending expansions in 2015. Paris will continue leading growth of PureMoxie creative and production services as co-CEO, while Wendy will manage the agency's day-to-day growth."

Hinson became PureMoxie president in 2006. Her client experience includes some of the tech industry's giants, including Microsoft, 3Com, Lucent Technologies, Avaya and US Robotics, as well as extensive work on brands such as AT&T and MiniUSA. She is a veteran of global agencies such as FCB and MRM/McCann.

Taylor-Tanielian joined PureMoxie in 2010 and previously served as SVP of Client Services. She will continue overseeing client interaction, as well as heading the agency's internal operations, such as talent acquisition and development, and external communication. Her career includes agency, public and private work in advertising, communication planning, content marketing and public relations.

"I am so proud not only of the client work we do at PureMoxie, but of the culture we've built," Taylor-Tanielian said. "Our team approaches everything with hearts and fists pumping — aggressively questioning industry norms to create groundbreaking work. I am thrilled with this opportunity to continue changing how modern agencies operate."

PureMoxie's other locations include London and Mexico City. Their work includes consumer insight, brand innovation, creative, mobile and technology solutions for global brands such as AT&T, MiniUSA, DIRECTV, Newell Rubbermaid, Tenet Healthcare and Bausch + Lomb. For more information about PureMoxie, visit them on Facebook, Twitter or Pure-Moxie.com.

For Additional Information Contact:
[email protected]
510.735.9323

SOURCE PureMoxie

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