PurePlay Launches AI-Powered Media Intelligence Platform That Levels The Playing Field For Emerging Brands

Backed by VideoAmp founder Ross McCray, PurePlay transforms how brands can strategize media campaigns through AI-powered intelligence.

SAN DIEGO, Aug. 19, 2025 /PRNewswire/ -- PurePlay provides an AI-powered media intelligence platform that redefines how brands strategize by addressing core challenges facing marketers – from competing against established market leaders to proving campaign ROI and maximizing constrained budgets.

PurePlay empowers brands with access to the same strategic intelligence that industry leaders achieve through massive investments, regardless of budget size. By unifying creative, audience, and inventory through proprietary AI, brands can finally identify and capitalize on the opportunities their competitors miss.

This isn't just measurement, it's activation. Every PurePlay insight comes with immediate implementation across CTV, OLV, and FAST channels, turning intelligence into live campaigns within hours, not weeks.

 "The key is outsmarting competitors, not outspending them," explains Eric Steigelfest, CEO of PurePlay. "While they're burning through their budget to find each customer, we show you how to find that same person for a fraction of the cost. That's not just efficiency, that's competitive advantage."

How It Works: The PurePlay process is designed for speed and impact. Rather than platforms that dump data and disappear, PurePlay functions as an AI-powered strategic partner through our intelligent agent system.

Clients define their market objectives and within 72 hours, our AI agent creates comprehensive Pulse Playbooks featuring competitive strategies, audience insights, and creative recommendations that maximize share of voice while eliminating waste—all primed for same-day activation.

But the AI agent doesn't stop there. It continues working as your autonomous partner, actively optimizing campaigns by processing all competitive intelligence to bid smarter in real-time. Every dollar gets strategically deployed against the right audiences at precisely the right moments, automatically adjusting based on real-time data.

"AI is the foundation of everything we're building at PurePlay. We designed the platform so that clients never have to 'use' the platform in the traditional sense, their AI agents do," adds CTO, Joseph Wineroth. "AI is embedded at every layer, making measurement and optimization highly autonomous and radically faster."

PurePlay's Platform Features:
Action-First Measurement: PurePlay's measurement is always on, moving beyond passive reporting. Every insight delivers clear next steps, empowering teams to make confident decisions before a single dollar is spent.

Maximized Impact, Minimal Waste: By balancing untapped whitespace with competitive conquesting and aligning high-performing creative with high-resonance audiences, significantly increasing share of voice with the same spend while reducing waste.

Hyperlocal Intelligence: Brand-level creative and spend intelligence across all 210 DMAs gives media buyers the firepower to plan and act with precision.

"PurePlay makes strategists unstoppable by giving brands the competitive intelligence that was previously exclusive to the biggest spenders," explains lead investor Ross McCray, founder of VideoAmp. "Emerging brands deserve the same strategic advantages as major corporations, and PurePlay can give them the ammunition they need to compete and win."

PurePlay is now available in the United States.

PurePlay is a media-intelligence platform that unifies actionable measurement across creative, audience, and inventory. Powered by advanced AI and contextualized by human insight, PurePlay helps strategists see the full picture and help them to take action to adjust their media strategy in real-time. For more information, visit pureplay.ai.

SOURCE PurePlay