PureSense and the Russell Ranch Sustainable Agriculture Facility at UC Davis to Reveal Findings of Soil Moisture Monitoring Technology Research for Processing Tomatoes at Russell Ranch Field Day

FRESNO, Calif., May 3, 2012 /PRNewswire/ -- PureSense announced today that it will present the research results of a joint field study conducted with the Russell Ranch Sustainable Agriculture Facility at UC Davis at the Russell Ranch Field Day May 31, 2012.

The industry-impacting research results will reveal a novel method for determining local, cropspecific water demand levels in real-time to improve irrigation scheduling. The results will also demonstrate how soil-moisture monitoring technology can produce reliable and repeatable measurements of soil moisture conditions in a variety of soils. Finally, the benefits of using real-time soil moisture data to determine infiltration efficiency, plant root uptake and ways to use the technology to prevent plant stress will be presented to participating growers.

"The findings of our study validate the benefits growers can expect from using real-time soil moisture monitoring technology," said Michelle Frey, Senior Vice President of Research and Development with PureSense. "PureSense wanted to test the validity of more sophisticated data analysis methods in conjunction with UC Davis to help confirm that crop water demand and irrigation operational efficiency measures can be produced reliably and provide growers tremendous benefits in optimizing their crop production results."

The Russell Ranch Sustainable Agriculture Field Day will take place May 31, 2012. For more information visit: http://asi.ucdavis.edu/rr/education-and-outreach/russell-ranch-field-day-2012/

About PureSense
PureSense (www.PureSense.com) is the premier real-time irrigation intelligence company providing remote monitoring, control and decision support tools to the agricultural industry. Since 2006, PureSense has provided useful, innovative technology and unparalleled service and support to over 300 growers who grow over 50 crop types across 10 states. PureSense has also recently expanded operations into Mexico and partnered with top-notch resellers like Irrigation-Mart and Laserman Inc., to expand their business. PureSense delivers upon its customer promise by empowering growers to make better irrigation decisions that enhance crop yield, crop health and cost reduction. In addition, PureSense soil moisture and water pump monitoring enable growers to leap forward in efforts to achieve resource sustainability goals.

SOURCE PureSense