Purple™ Continues to Level the Communications Playing Field

ROCKLIN, Calif., May 3, 2011 /PRNewswire/ -- Purple Communications™, Inc. (OTC: PRPL) ("Purple"), a leading provider of innovative communications for people who are deaf or hard of hearing, announced today their campaign launch focusing on Purple Video Relay Services (VRS).

"We are committed to providing the highest level of communication solutions for our customers and employees," said President and CFO John Ferron. "I have never been more proud or excited to be a part of Purple."

Using existing communication technology traditionally reserved for hearing individuals, like cell phones, Purple develops free communications software designed to make communications among deaf and hard-of-hearing people with hearing people easier and more convenient using a PC, Mac®, iPhone® 4, iPad® 2, iPod touch® and Android™ devices.  

"I use Purple VRS every day, and I remember before Purple, I actually had to plan when I was going to make or receive a call," said Mark Stern, vice president of technical program management. "Early on, Purple recognized emerging technologies would give us a platform to achieve this type of easy communications, and I'm proud that we continue to be a leader in leveling the communications playing field."

Purple's campaign also introduces deaf and hearing actors, Kristin A. Richter, Richard C. Kerrigan and John Byron Robinson, who explore "day in the life" situations using Purple VRS. A series of videos gives the audience a peek inside the life of Heather and Tony (played by Richter and Robinson), highlighting the versatility Purple products and services provide.

"Hearing people never have to worry about missing a moment, unlike our customers, who before Purple, couldn't just pick up their cell phone or use an iPad 2 in the middle of the grocery store and call home because they forgot which salad dressing to buy," said Director of Inside Sales Diana Herron. "These are things hearing people take for granted – Purple doesn't."

To experience a day in the life with Purple characters Heather and Tony, and learn more about Purple VRS, please visit www.purple.us/dayinthelife.

Twitter-Friendly Quotes

@PurpleComm is an innovative leader in making communications fast, easy & free - http://j.mp/kWtHjj @dianaherron06. #VRS

"If I forget something at the store, I can call home. Before @PurpleComm, I couldn't" - http://j.mp/kWtHjj @dianaherron06. #VRS

Meet the #Deaf actors @PurpleComm cast in "Day in the Life" video series - http://j.mp/kWtHjj. #VRS

About VRS

Video Relay Services (VRS) provides deaf and hard-of-hearing individuals and business owners a means to communicate over video telephones and other technologies with hearing individuals in real time using American Sign Language (ASL) interpreters.

About Purple

Purple Communications, Inc. is a leading provider of on-site interpreting services, video relay and text relay services, and video remote interpreting, offering a wide array of options designed to meet the varied communication needs of its customers. Purple's vision is to enable fast and easy communication between people, inclusive of differences in abilities, languages or locations. For more information on the company or its services, visit www.purple.us. Purple, P3 and the Purple logo are registered trademarks of Purple Communications, Inc. Other names may be trademarks of their respective owners.

Safe Harbor

The statements contained in this news release that are not based on historical fact – including statements regarding the anticipated results of the transactions described in this press release – constitute "forward-looking statements" that are made in reliance upon the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements may be identified by the use of forward-looking terminology such as "may," "will," "expect," "estimate," "anticipate," "continue," or similar terms, variations of such terms or the negative of those terms. Such forward-looking statements involve risks and uncertainties, including, but not limited to: (i) our ability to integrate the businesses and technologies we have acquired; (ii) our ability to respond to the rapid technological change of the wireless data industry and offer new services; (iii) our dependence on wireless carrier networks; (iv) our ability to respond to increased competition in the wireless data industry; (v) our ability to generate revenue growth; (vi) our ability to increase or maintain gross margins, profitability, liquidity and capital resources; and (vii) difficulties inherent in predicting the outcome of regulatory processes. Such risks and others are more fully described in the Risk Factors set forth in our filings with the Securities and Exchange Commission. Our actual results could differ materially from the results expressed in, or implied by, such forward-looking statements. Purple Communications™ is not obligated to update and does not undertake to update any of its forward-looking statements made in this press release. Each reference in this news release to "Purple," the "Company," or "We," or any variation thereof, is a reference to Purple Communications™, Inc. and its subsidiaries.

SOURCE Purple Communications