PwC to Discuss How Engaging the Digital Consumer Can Help Companies Revolutionize their Businesses at Oracle OpenWorld 2011

PwC's Blake White and Darin Yug to deliver Executive Solution Address on how to leverage consumer data for greater product relevance and personalization

Oct 03, 2011, 08:30 ET from PwC

NEW YORK, Oct. 3, 2011 /PRNewswire/ -- ORACLE OPENWORLD -- PwC US Advisory professionals Gerard Verweij, Dan Staley, Blake White, Darin Yug, Joe DeVita and Ed Boswell will deliver presentations at Oracle® OpenWorld 2011 on how companies can best navigate the current complex business environment.  Throughout the conference, PwC will focus on a variety of important topics relevant in today's business landscape including the evolving role of IT, techniques and innovations for managing talent, and important aspects of Cloud Computing, Digital Transformation and Governance, Risk and Compliance (GRC).

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PwC is a Grande level sponsor of Oracle OpenWorld -- Oracle's annual event for business decision-makers, IT management, and line-of-business end users -- which takes place October 2-6 at the Moscone Convention Center in San Francisco.

"Through our participation at this year's event, we will be focusing on addressing the key challenges that companies face in today's dynamic marketplace - and how they can leverage technologies in order to create value for their organizations. These top issues include how to best mine and analyze data, manage talent and improve leadership development," said Gerard Verweij, Oracle services practice leader at PwC. "The steps businesses take now will make the difference between escalating complexity and costs and boosting efficiency, innovation and revenue growth."

The Executive Solution Session, "Engaging the Digital Consumer -- Leveraging data for greater product relevance and personalization" -- presented by Blake White and Darin Yug of PwC, will explore how leveraging data from consumers can provide companies with greater insight on what their customers are buying, increase product relevancy and enable better consumer personalization.  The discussion will take place on October 3 at 11:00 am in the Novellus Theater.

"Understanding consumer data leads to an increase in market share and business value – and can give a company a new competitive advantage," said Blake White of PwC.

PwC will also lead a session on "Achieving Leading edge Talent Management -- Marketplace trends and thought leadership" presented by Dan Staley and Ed Boswell of PwC. Attendees will learn how PwC and Oracle can assist clients on achieving leading edge talent management.  The discussion will include an overview of marketplace trends and will take place on October 4 at 3:30 pm at Moscone West.

In addition, PwC's Gerard Verweij will host a session about the changing role of IT and Joe DeVita will lead discussions surrounding GRC & Identity Management Integration.

Attendees can learn more about PwC's Oracle practice at Booth 911, Moscone Convention Center South or visit

PwC is a Diamond level member of Oracle PartnerNetwork (OPN).

About PwC's Advisory Practice
PwC's Advisory professionals help organizations improve business performance, respond quickly and effectively to crisis, and extract value from transactions. We understand our clients' industries and unique business challenges, and look across the entire organization -- focusing on strategy, structure, people, process and technology--to help clients build their next competitive advantage.  See for more information.

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