AUSTIN, Texas, Jan. 30, 2015 /PRNewswire/ -- Q1Media has been ranked among the top five online adverting sellers on the Pixalate January Global Seller Trust Index. The Trust Index rankings are based on proprietary analysis of online advertising data from billions of monthly events on real time exchanges.
Ensuring traffic is authentic has a substantial economic impact for the online advertising industry. Spending on digital advertising reached approximately $140 billion worldwide in 2014, representing a 15 percent year over year increase, according to eMarketer. However fraudulent traffic diverts millions of dollars to criminals who game the system to get paid for fake traffic generated by bots. According to estimates by the Interactive Advertising Bureau trade group, about 36 percent of all online traffic is considered fraudulent.
Q1Media's ranking on the Trust Index is a solid affirmation that the company's efforts to ensure its publishers have genuine online traffic are making a positive difference. In addition to Q1Media's proprietary ad technology and innovative ad units, which are always viewable and above the fold, the company has instituted policies and procedures to ensure its advertisers' messages are presented on sites with high quality traffic. The combination helps make digital media buys easier and more profitable for publishers while leading to high quality impressions for advertisers.
"Pixalate is pleased to lead the quality initiative in real time bidding with ratings to help make online advertising successful," said Jalal Nasir, founder and chief executive officer, Pixalate. "Evaluating companies for the Seller Trust Index is a core piece of our commitment to meet the critical need for accurate, neutral ratings of online advertising supply. We congratulate Q1Media on the significant accomplishment of a second top five ranking."
Phil Banfield, CEO of Q1Media, commented on the results of the finding saying, "Placing in the top of the Pixalate Global Seller Trust Index for a second consecutive time is a testament to the value we bring to our advertisers as well as our online publishers. Q1Media goes to great lengths to ensure the quality of our inventory. We have stringent criteria for our publishers while also working with third party monitoring companies to ensure traffic is of the highest quality. These efforts help advertisers feel at ease knowing they will be reaching their target audiences maximizing their ad spend budgets."
Q1Media is committed to retaining advertising inventory value and ensuring revenue goes to legitimate businesses rather than to fraudulent ones. The company continually develops new technology and processes to ensure impressions are truly viewable and that the inventory it serves is legitimate to protect the integrity of digital advertising.
About Q1Media, Inc.
Q1Media is a publisher-focused ad technology and sales company. Q1Media developed and operates a proprietary high impact video, display and mobile AdTech platform that creates incremental ad inventory for publishers that is 100% viewable and programmatically valuable. Q1Media works with over 2,000 premium web and mobile publisher partners. It has a reach of over 200 million unique visitors across video, mobile and display and generates over 1 billion video ad views per month according to comScore Video Metrix. Q1Media works closely with DSP's, trading desks and exchanges to maximize the value and performance of this inventory, and also directly with brands and premium publishers to deliver custom, premium advertising executions.
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