QderoPateo Introduces Blu-Pons(TM) Bluetooth Mobile Coupon and Promotion Platform

NEW YORK, Feb. 1 /PRNewswire/ -- QderoPateo, a global leader in the development and delivery of articulated naturality and pioneers of the proprietary Sense Engine location-based technology, announced today the debut of Blu-Pons™, a groundbreaking new mobile marketing platform that blends Bluetooth delivery of proximity marketing content with a fully-interactive 2.0-style user experience.

"Technology is changing so rapidly--proximity marketing is already old news," said Matt Gaines, co-founder of QderoPateo. "Blu-Pons will change the way we interact with mobile content, and ultimately the real world."

Supported by QderoPateo's latest proprietary Bluetooth media solution from WorldBlue, the company's distribution arm, Blu-Pons—short for Bluetooth coupons—are considered "welcome interruptions" for subscribers. Blu-Pons feature money-saving deals and promotional news delivered by retailers, marketers and brand agents directly to their targeted and engaged audiences.

"Blu-Pons are all about delivering a relevant promotional offer from one trusted source," said Steve Chao co-founder of QderoPateo. "When you receive a Blu-Pon, you know its going to be a cool experience that can ultimately save you money on products and services."

WorldBlue is expanding its footprint around the globe with airports, retailers and brands, all communicating one message of relevance, a Blu-Pon. QderoPateo, which is Latin for "a great hope soon to be revealed," was co-founded by Chao and Gaines who collectively have pioneered the largest scale Bluetooth media deployments on the planet to date, including the first U.S. concert tour spanning 40 cities to thousands of Bluetooth base stations deployed throughout China for the 2008 Olympic Games, delivering millions of downloads across the country.

"Bluetooth media protocols are all relative to one another and an OBEX push," said Leon Leondiades, director of development for WorldBlue. "Some companies claim to be compatible with a billion handsets, which is nearly impossible because these are all device-driven content exchanges. What we're seeking to do is help manufacturers and carriers realize their fullest marketing potential with a ubiquitous platform at WorldBlue."

"Blu-Pons bring ease and simplicity to the commercialization of Bluetooth media," said Bobby Rudder, senior director of U.S. sales for WorldBlue. "We've been leading this field since 2005 with a streamlined process for accepting messages and content downloads securely, from known brands and companies that consumers trust."

WorldBlue is focused on educating the market to help consumers realize the benefits of Blu-Pons and facilitate broad-based acceptance of Blu-Pons in the commercial market.  

For more information about Blu-Pons, visit www.blu-pons.com or www.qbworldblue.com.

About QderoPateo

QderoPateo is a pioneering global developer and provider of mobile augmented reality entertainment, business and lifestyle solutions that enhance the quality of life for users around the world. The company's U.S. headquarters is located in New York, NY, with offices in Shanghai and the United Kingdom. For more information, visit www.qderopateo.com.

SOURCE QderoPateo