Qloo® and JCDecaux Use AI-Powered Taste Data to Deliver Hyper-Localized DOOH Campaigns

With Qloo's location-specific consumer taste data, brands are able to better target their out-of-home campaigns to consumers.

NEW YORK, April 3, 2025 /PRNewswire/ -- Qloo, a leading AI provider for identifying and predicting consumer preferences, today announced the expansion of its strategic partnership with JCDecaux, among the world's largest out-of-home (OOH) advertising companies. Since 2020, JCDecaux has used the power of Qloo's Taste AI™ technology to plan hyper-localized OOH campaigns that captivate audiences. Now, that same consumer taste intelligence has been integrated directly into JCDecaux's Data Management Platform (DMP), Displayce, to help determine the ideal placement for clients' digital ads. The addition of Qloo's taste data to JCDecaux's digital platform is designed to improve audience targeting, increase ad relevance, and help advertisers get better results from campaigns run across JCDecaux's expansive digital out-of-home (DOOH) network.

Qloo combines diverse sources of consumer data — such as anonymized purchase histories and exclusive, first-party user-inputted interests — with precise location intelligence to form unique heatmaps of consumers' tastes for different brands, entertainment, travel destinations, restaurants, and more. This hyper-localized understanding of cultural affinities powers JCDecaux's DMP with a detailed view of consumer interests street-by-street. As a result, advertisers can more effectively, and automatically, target campaigns to specific panels and billboards based on the cultural preferences of nearby consumers. 

"True optimization in OOH advertising is challenging without a full picture of consumer tastes, often causing brands to miss key audiences or overspend in crowded, low-ROI ad spaces," said James Alger, Co-Founder and COO of Qloo. "Qloo's Taste AI empowers JCDecaux to understand consumer preferences block-by-block within micro-neighborhoods worldwide. We're excited to continue to help JCDecaux deliver more nuanced intelligence that drives the most effective and efficient digital outdoor campaigns for their clients."

Qloo's API stands out by going beyond limited targeting demographics, like footfall and census data, and instead taps into an interconnected understanding of a consumer's preferences and behaviors. Its proprietary AI understands consumers' feelings toward over three billion cultural entities—brands, books, hotels, music, TV shows, and more—allowing brands to refine their geolocation strategies and empowering them to find untapped audiences or hyper-personalize messages to existing ones. 

About Qloo:
Qloo is a leading AI company demystifying the intricacies of global consumer tastes and preferences. The company operates one of the world's most robust catalogs of notable people, places, things, and interests, coupled with a consumer behavior and sentiment database containing more than 10 trillion unique signals and zero Personally Identifiable Information (PII). By leveraging cutting-edge AI models, Qloo unlocks the value of these databases to understand and predict audiences' interests and affinities with unrivaled accuracy. Since 2012, Qloo's award-winning Taste AI™ technology has helped multinational companies — including Netflix, Starbucks, JCDecaux, and Michelin — drive growth by powering personalized customer experiences and large language models, superior recommendations, data-driven marketing strategies, and advanced audience intelligence. Qloo is the parent company of TasteDive®, a cultural recommendation engine and social community that allows users to discover what to watch, read, listen to, and play based on their existing unique preferences.

Contact: Qloo
Lucas Piazza
518-258-4250
[email protected]

SOURCE Qloo Inc.