Qorvis Launches SentiMeter™ to Measure Online Brand Reputation

Oct 13, 2010, 09:39 ET from Qorvis Communications

Internet Conversation Tracking Tool Will Provide Real-Time Scores For Online Sentiment

WASHINGTON, Oct. 13 /PRNewswire-USNewswire/ -- Qorvis Communications, one of the nation's largest independent communications agencies, today announced the launch of SentiMeter™, a newly-developed analytic tool that evaluates recent online conversations around a brand or company to score current brand reputation.

SentiMeter provides a brand reputation score on a scale of 1 to 10 by classifying online opinions into categories such as positive, neutral or negative. Scores are given in real time and based on the last 90 days of online conversation. SentiMeter's data covers more than 500,000 brands and provides hard data for organizations seeking to track their online reputations.

"Progressive marketers are looking to analyze online brand sentiment to determine new ways to drive their social media strategies and increase brand recall and trust," said Jason Siegel, Qorvis partner and lead on the Qorvis interactive team. "Qorvis is now able to quantify brand conversations occurring throughout search, mobile, web and social media, to provide a current snapshot that informs marketing and online brand strategy."

The results of the SentiMeter application provide a platform for strategic discussion on methods to improve a brand's online reputation. Qorvis offers innovative analysis and strategies to enhance a brand's score and has conducted comprehensive online, social media communications campaigns for many clients, including Mexico, Vitol and the Society for Human Resource Management.

About Qorvis Communications, LLC

Qorvis Communications is one of the nation's largest independent, integrated communications firms. Formed in August 2000 and celebrating its 10-year anniversary, Qorvis provides its clients with expertise in the areas of public relations and media relations, advertising, public affairs, investor relations and financial services communications, grassroots campaigns, interactive communications, web design, social media strategies, and research and opinion surveys. For more information, visit www.qorvis.com, contact info@qorvis.com or follow @qorvis on Twitter.

SOURCE Qorvis Communications