Qorvis MSLGROUP Wins 2015 Hermes Creative Awards

Advertising Work for AAMCO and the Alzheimer's Association Recognized

May 15, 2015, 12:11 ET from Qorvis MSLGROUP

WASHINGTON, May 15, 2015 /PRNewswire/ -- Qorvis MSLGROUP, the Washington, D.C.-based unit of MSLGROUP, has been honored with two Hermes Creative Awards for outstanding advertising work. The top honors, chosen out of more than 6,000 entries from 22 countries, include a Platinum Award in the "TV Ad" category for AAMCO and an Honorable Mention in the "Advertising Campaign" category for the Alzheimer's Association.   

Qorvis MSLGROUP developed the TV commercial spot, "We Hear You," on behalf of AAMCO, an iconic American brand and client since 2009.  For the Alzheimer's Association, Qorvis MSLGROUP developed the "Tombstone" concept to convey the rising costs of Alzheimer's disease, which was presented as a full campaign featuring print, online banner, and radio ads. 

"We are thrilled to be recognized by the 2015 Hermes Awards for our work on AAMCO and the Alzheimer's Association," said Michael J. Petruzzello, president of Qorvis MSLGROUP. "Qorvis MSLGROUP prides itself on executing integrated communications campaigns for our clients, and these awards highlight the talent of our creative team and the strong work we deliver every day."

AAMCO, the world's largest chain of transmission specialists and leader in total car care, enlisted Qorvis MSLGROUP as its Agency of Record in 2009. Since then, Qorvis MSLGROUP has produced 12 TV commercials for the iconic brand, including the "We Hear You" campaign. Qorvis MLSGROUP also has developed highly successful print and digital campaigns for AAMCO, as well as a mobile app.

The "Tombstone" creative concept was developed for the Alzheimer's Association as part of an integrated public affairs campaign to underscore the urgent need for additional research for America's most expensive disease.  The campaign included research, public relations, legislative support and digital strategy as well as the advertising elements.

In April, the National Safety Council awarded Qorvis MSLGROUP a $3.25 million contract to launch a national campaign to educate drivers about new safety technologies through advertising, media relations and public affairs support.  To learn more about Qorvis MSLGROUP, please visit: www.qorvismsl.com


MSLGROUP is Publicis Groupe's strategic communications and engagement group, advisors in all aspects of communication strategy: from consumer PR to financial communications, from public affairs to reputation management and from crisis communications to experiential marketing and events. With more than 3,500 people across close to 100 offices worldwide, MSLGROUP is also the largest PR network in fast-growing China and India, as well as Europe. The group offers strategic planning and counsel, insight-guided thinking and big, compelling ideas – followed by thorough execution. mslgroup.com | Twitter: @msl_group | LinkedIn: linkedin.com/company/mslgroup | Facebook: facebook.com/MSLGROUP

About Publicis Groupe

Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in marketing, communication, and business transformation. In a world marked by increased convergence and consumer empowerment, Publicis Groupe offers a full range of services and skills: digital, technology & consulting with Publicis.Sapient (SapientNitro, Sapient Global Markets, Sapient Government Services, Razorfish Global, DigitasLBi, Rosetta) - the world's largest most forward-thinking digitally centered platform focused exclusively on digital transformation in an always-on world - as well as creative networks such as BBH, Leo Burnett, Publicis Worldwide, Saatchi & Saatchi, public affairs, corporate communications and events with MSLGROUP, ad tech solutions with VivaKi, media strategy, planning and buying through Starcom MediaVest Group and ZenithOptimedia, healthcare communications, with Publicis Healthcare Communications Group (PHCG), and finally, brand asset production with Prodigious. Present in 108 countries, the Groupe employs more than 75,000 professionals.

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