FORT LAUDERDALE, Fla., Oct. 11, 2017 /PRNewswire/ -- Q'STRAINT, researcher and manufacturer of wheelchair passenger restraint products, recently underwent a comprehensive rebranding. The initiative includes a new production facility in 2018, expanded research and development efforts, a new mission statement, and a revamped logo, which is being unveiled today.
In charge of the rebranding efforts, Q'STRAINT's Maria Huertas, Head of Marketing, says, "The rebrand and expansion initiatives continue the company's commitment to bettering the industry while providing safe and trusted products to its customers."
Additionally, Q'STRAINT says the new logo reinforces the company's dedication to innovation and helps refresh our original mission.
"The first time a wheelchair passenger was secured in a Q'STRAINT system was the first time a wheelchair passenger met the same safety standards as everybody else in the vehicle. We're a safety company in the accessibility industry...and this rebranding initiative has helped us to see that we serve our customers best by focusing on both of these aspects - and we're proud that ultimately, we're Making Safety Accessible for all mobility passengers."
- Patrick Girardin, Co-President of Q'STRAINT.
Initially, the 'Q' in Q'STRAINT and its logo were a tribute to the group's humble beginnings at Queen's University in Ontario, Canada. Since then, it has grown to be a central theme in nearly all of the company's product names.
"We find it attention-grabbing that we've discovered the hidden 'Q' in this initiative," said Huertas. "Anybody can see a distinctive 'Q' formed every time a mobility passenger is secured with any tie-down system."
Q'STRAINT is a recognized global leader of Wheelchair Passenger Safety Solutions. Trusted worldwide, it is committed to continuous innovation, ongoing research and development, driving quality superiority and training. With an international network of representatives who serve over 50 countries, Q'STRAINT is dedicated to providing accessibility products to all mobility passengers Making Safety Accessible across the globe. For more information visit www.qstraint.com or follow us on Facebook, Linkedin and Twitter.