TORONTO, March 8, 2011 /PRNewswire/ -- QTRAX (A Division of Brilliant Technologies Corporation) (Pink Sheets: BLLN) announced today that it had launched its revolutionary free and legal music service in Canada.
Shamin Abas, EVP of Communications, commented: "I've worked alongside the Principals for several years now. Theirs is quite a story. They have passionately pursued QTRAX both as the ultimate consumer proposition and a very compelling business model".
"The difficulties of licensing and funding have ended so many digital music initiatives. But Allan and Lance were not going to be deterred. Their unshakeable belief sustained them throughout. A conviction that it was possible to lucratively monetize free and legal music and simultaneously provide consumers with precisely what they were not only demanding but taking- free downloadable songs- up until now without proper compensation to artists and rights holders."
Lance Ford, President & CMO observed: " Creating a digital music service is not for the faint of heart. But Allan & I have always been in heated agreement as to the ultimate consumer proposition and the most robust business model. Recent improvements in technology have made it possible for us to deliver the product that satisfies both our consumer and commercial goals. As prominent illegal sites have recently been shuttered, there are tens of millions of former users looking for a home. We want to be the ultimate destination for music fans"
Allan Klepfisz, President & CEO commented: " I am truly humbled by the size of the opportunity. We will continue to be single-minded in our focus to build the best global music service. We will incessantly improve our product, constantly add more global and local music and relentlessly pursue partnerships that enhance the consumer experience and create meaningful revenues. Notwithstanding the many years invested to date, our work has really just begun. But we are thrilled to have the opportunity to build the business."
About QTRAX (www.QTRAX.com)
QTRAX is a free and legal music downloading service with a revenue focused business model that directs money back to artists and rights holders. QTRAX has successfully signed a number of significant licensing deals and will provide fans with access to a vast and diverse catalog of high-quality digital music files. Based in New York City, QTRAX is a subsidiary of Brilliant Technologies Corporation (Pink Sheets: BLLN), a publicly traded technology holding company.
This announcement contains express or implied forward-looking statements which involve known and unknown risks and uncertainties that could cause actual results to differ materially from those suggested, including but not limited to risks identified and discussed in company filings with the Securities and Exchange Commission. These forward-looking statements are based on information and management's expectations as of the date hereof and future results may differ materially from expectations and the company disclaims any obligation to update them except as required by law.