QubicaAMF Products Carry Rancho Bowl into the 21st Century and Spark Unprecedented Growth
The center has seen a 60% increase in gross revenue the first year after its modernization
Aug 31, 2016, 10:27 ET
MECHANICSVILLE, Va., Aug. 31, 2016 /PRNewswire/ -- With only a few updates at Rancho Bowl prior to 2011, Ashlee Carranza and her husband Luke decided it was time for a change. They made the decision to modernize and to create a place the Santa Maria community would want to come to for great entertainment, and they chose QubicaAMF as their equipment provider by upgrading their scoring system to BES X and modernized the interior of the center with Harmony Infinity Furniture and Harmony Ball Returns.
Don't Wait! See how Ashlee and Luke change their bowlers experience– View Real Results
"QubicaAMF is definitely on top of their game. They have the best scoring and furniture I have seen," says Ashlee Carranza, Co-Owner of Rancho Bowl. "Without QubicaAMF we would not be making the money we are today or be able to feel so successful with our business. I'd definitely say QubicaAMF has changed our lives."
Once Ashlee and Luke had their QubicaAMF products in place they immediately knew they had made the right decision. BES X offered cutting edge technology to help them attract bowlers and all types of customer segments with features like MAD Games, personalized YouToons, and customized events, along with a variety of on-demand games and environments. Likewise, QubicaAMF's Harmony Infinity Furniture Collection and Ball Returns dazzled local bowlers who, in Ashlee's words, "had never seen nice stuff like this in a bowling center." Propelling their center into the 21st century, Friday and Saturday nights at Rancho Bowl now often bring two-hour waiting lists. Reviewing their return on their investment, the Carranza's saw a 60% increase the first year and 25% increase the second year for gross bowling revenue. Additionally, the have seen a 25% increase in bar sales, and a 40% increase in restaurant sales at their center which has far exceeded their expectations.
"It is examples like Rancho Bowl that allow us to feel confident that QubicaAMF products can provide a significant return on investment and help centers drive growth," says Jay Buhl, Senior Vice President & General Manager, The Americas for QubicaAMF.
Additional information about QubicaAMF is available at www.qubicaamf.com.
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