Question: Why did the chicken cross the road on 28th Street in Grand Rapids, MI?

Answer: To liquidate Bankruptcy Furniture from BarcaLounger and do his Funky Chicken Dance!

Oct 19, 2010, 10:01 ET from Liquid Asset Partners

GRAND RAPIDS, Mich., Oct. 8 /PRNewswire/ -- BarcaLounger Recliners of Martinsville, VA, the iconic manufacturer of recliners, filed Chapter 11 Bankruptcy in May and all of its physical assets were purchased by Liquid Asset Partners of Grand Rapids, MI. Liquid Asset Partners is liquidating a huge selection of leather & fabric recliners near the "Grand Rapids Furniture Mile" at 29th Street and East Paris at prices significantly below other Going out of Business Sales and local furniture retailers.

(Photo:  http://photos.prnewswire.com/prnh/20101008/DE79392 )

(Photo:  http://www.newscom.com/cgi-bin/prnh/20101008/DE79392 )

The bankruptcy court order allows Liquid Asset Partners LLC to do marketing that other retailers can't. A great example is the Funky Chicken suit; their sign walkers are allowed to wear crazy outfits and put on an entertaining dance show, as long as safety laws are being obeyed.

"Our advertising and pricing seems to be frustrating other furniture retailers on 28th Street," says Bill Melvin Jr. CEO of Liquid Asset Partners.  "We have yellow signs all over, sign walkers in chicken and tiger outfits dancing all day, and the best prices in town. It's a true bankruptcy liquidation and we're blowing these chairs out at 50% to 80% off, so all the other furniture stores can't compete. Competitors keep ripping up our signs. But we're just a local family business trying to bring great deals to our friends, families, and neighbors in Grand Rapids."

BarcaLounger suffered from a common issue for American furniture manufacturers, which Grand Rapids, MI knows all too well. Competition, cheap supplies, and cheap labor from overseas and Mexico created a crippling effect on their sales. The current anti-dumping case currently being heard by the International Trade Commission, ITC, about Chinese manufacturers dumping cheaper goods into the United States is the case in point. It has put hundreds of large American manufacturers out of business and is threatening many more. The U.S. ITC, recently heard arguments on furniture anti-dumping duties. The U.S. furniture manufacturers support the continuation of duties on wooden bedroom furniture for another five years.

"Being from the past Furniture Capital of the world, it's hard to see any iconic brand go out of business. Our job is to pick up the pieces of what is left and pass the deals back into the economy.  This is the furniture deal of a lifetime!" says Melvin. "For anyone looking for a beautiful chair the deals are too cheap to miss. BarcaLounger was known for their styling and quality that doesn't look or seem like a "La-Z-Boy". They're much nicer and look more like regular chairs. But they are so comfortable it's the first chair everyone fights for! It also produces the best nap you'll ever take."

The liquidation sale is currently running at the BarcaLounger Liquidation store at 4060 29th Street in Grand Rapids, MI, near East Paris. It is open to the public every day until everything is sold.  Hours of operation are 10 AM until 7 PM Monday through Saturday and noon to 5 PM on Sunday. Buyers may view photos online at www.LiquidAssetPartners.com or come directly to the liquidation store to see the recliners and the Funky Chicken sign walker first hand.  

SOURCE Liquid Asset Partners