DETROIT, Nov. 7, 2017 /PRNewswire/ -- Quikly, a leading lifecycle engagement platform used by top brands to acquire, engage, convert, and retain customers, today announced the ability to fully automate the consumer lifecycle management process to re-engage lapsed customers and predict and prevent lapsing; one of the top problems plaguing retail and QSR marketers today.
Over the course of a 2+ year partnership with JOANN, Quikly deployed several tactics which have proven repeatable, scalable and effective at both driving re-engagement with the JOANN brand, as well as gathering feedback from consumers on their reasons for lapsing. JOANN has employed this data to improve consumer experiences resulting in a 2.8 percent reactivation rate, which is 3.5 times greater than its previous campaigns without Quikly. More than 75 percent of those reactivated customers have remained engaged in JOANN's email program.
"Working with Quikly to solve for lapsed customer prevention is one key element in our overall strategy to leverage technology to build a seamless, personalized experience across the business," says Steve Miller, vice president, marketing and business development at JOANN. "The automated nature of the program allows my team to focus on other priorities while this data-driven program runs in the background, enabling us to execute more effective digital marketing campaigns."
Using a regular monthly cadence, JOANN leverages the Quikly platform to successfully re-engage lapsed customers through limited time offers as well as gather insights from lapsed customers through surveys.
"We understand from our clients that acquisition of a new customer is five times costlier than retaining an existing customer. With this in mind, we worked closely with JOANN to solve for one of the biggest pain points for not only them, but all retailers," says Shawn Geller, CEO and Co-Founder of Quikly. "We are thrilled to be the number one driver of re-engagement among their lapsed customers across all tactics."
Quikly provides unique and engaging experiences that help brands and retailers acquire customers, engage with their audience, drive purchases and ultimately build a loyal customer base through a combined offering of the Quikly Engagement Platform and outstanding professional services. We strive to help brands optimize investment and amplify the effectiveness of existing marketing technologies and tools. To learn more about Quikly, visit www.quikly.com.