Quirk Automotive Group Chooses RatePoint for Customer Feedback and Reviews

RatePoint kicks auto dealership group's reputation into overdrive

Dec 21, 2010, 10:10 ET from RatePoint Inc.

NEEDHAM, Mass., Dec. 21, 2010 /PRNewswire/ -- RatePoint, a leading provider of reputation management services and customer reviews tools, today announced that Quirk Automotive Group will use RatePoint's reputation-management services to harness the power of the social web to increase website traffic and overall sales.

With RatePoint's support, Quirk will better leverage positive customer feedback to promote their reputation online. According to the 2010 J.D. Power and Associates Used Vehicles Market Report, the percentage of auto consumers finding vehicles on the Internet has increased to 81 percent and now surpasses the percentage of buyers who visit lots. Online shoppers also rely heavily on online recommendations, as the e-tailing group's 2010 Social Shopping Study indicated that reviews and ratings impact about 72 percent of consumers purchase decisions.

"Word of mouth and a dealer's reputation have been crucial for customer purchase decisions long before the Internet was a factor," said Tom Serani, VP of worldwide sales and co-founder of RatePoint. "Now, search engines are giving a critical eye to review content in results and dealers need to take a proactive approach to managing their reputation online. The team at Quirk understands the value in promoting customer reviews through RatePoint to ensure that online shoppers are aware of the superior service and selection at their Massachusetts and New Hampshire auto dealers."

Quirk has 13 dealerships that sell new and used Fords, GMCs, Volkswagens, Subarus, Nissans, Mitsubishis, Kias, Chevrolets, Mazdas, Buicks, Chryslers and Jeeps; they also provide trained service and parts for those brands and more. Driving awareness about the company's repair and maintenance expertise is top priority.

"Customer reviews and recommendations are priceless in the automotive industry," said Owner Dan Quirk. "Whether it's a new New Hampshire Chevy shopper, or a customer looking for parts or service at our Manchester or Braintree Volkswagen dealers, people often are visiting our dealerships because of positive word of mouth. Our loyal customers have always recommended us to friends and family, and RatePoint is the easy way to continue to share those reviews to a wider audience online."

Quirk will employ an on-site review collection kiosk as a convenient way for customers to leave feedback and reviews regarding their experience before leaving the dealerships. The reviews will be posted to the Quirk RatePoint profiles and syndicated to review sites and search engines for easy availability to the public.

About Quirk Automotive Group, www.quirkcars.com

Quirk Automotive, with 13 convenient locations in Braintree, Quincy and Manchester, is where Massachusetts and New Hampshire vehicle buyers turn for the widest selection of quality new and used cars at great prices. Their friendly and knowledgeable staff will help you find the right model at the right price, and their dealership service centers will provide expert care and maintenance for your new or used car. You can call them at 781-843-8400, check them out online at www.quirkcars.com, or become a fan on Facebook at www.facebook.com/quirkcars.  

About RatePoint Inc.

RatePoint Inc., the leading provider of customer reviews, testimonials and online reputation management services, helps businesses protect and build their online reputation, allowing businesses to harness the power of credible customer feedback and leverage it into a sales, marketing and customer service asset.

RatePoint's easy-to-use, Web-based communication services include customer feedback tools to collect business reviews and product reviews as well as email marketing, survey and dispute resolution capabilities to provide small- and medium-sized businesses with the ability to collect, manage and promote customer feedback directly from their website. For more information, contact us at: 888-777-1636 or visit: www.ratepoint.com.

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SOURCE RatePoint Inc.