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QVC 與 HSN 的大發現國際產品搜尋第三年回歸
  • USA - español
  • Latin America - español
  • USA - Chinese
  • USA - English
  • India - English


News provided by

QVC and HSN

Apr 15, 2021, 14:10 ET

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邀請企業家、創始人和創作者由 4 月 28 日開始提交產品 

賓夕法尼亞州西切斯特2021年4月15日 /美通社/ -- 透過跨平台串流影片故事敍述建立品牌的領導者 QVC® US 與 HSN® 今天宣佈推出第三個年度的「大發現」(The Big Find®),這是一項國際產品搜尋,旨在發掘具備下一個重大品牌或獨特產品的企業家。

由4月28日至6月8日,邀請來自服裝、配飾,美容、烹飪、家居裝飾、家居創新及/或電子產品方面的企業家、創作者和發明家,在網上填妥申請表,其中包括提交一段影片以重點介紹其產品及品牌故事。選出的候選人將獲邀請在八月舉行的視像會議向由 QVC 與 HSN 商品銷售管理人員、節目主持人以及來自既有 QVC 與 HSN 品牌的品牌創始人組成的評審團介紹他們的產品。獲頒授「高價商品」的品牌將繼續與 QVC 及 HSN 銷售團隊討論。

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透過跨平台串流影片故事敍述建立品牌的領導者 QVC® US 與 HSN® 今天宣佈推出第三個年度的「大發現」(The Big Find®),這是一項國際產品搜尋,旨在發掘具備下一個重大品牌或獨特產品的企業家。

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QVC 與 HSN 開展年度國際搜尋,發掘具備下一個重大品牌或獨特產品的企業家
QVC 與 HSN 開展年度國際搜尋,發掘具備下一個重大品牌或獨特產品的企業家

Qurate Retail Group 採購總監兼 QVC US 商業總監 Mary Campbell 表示:「『大發現』已成為我們的產品發現旗艦計劃,使我們能夠評估全球成千上萬的企業家,並每年向我們的客戶介紹數十個新鮮的新品牌和創新產品。我們在多平台影片商務方面的經驗為企業家提供了獨特的機會,可以與數百萬的客戶分享他們的個人故事,並開始將其業務轉變為全國最受歡迎的品牌。迄今為止我們推出的『大發現』品牌給我們帶來很大的啟發,我們期待找到更多客戶喜愛的產品。」

作為 Qurate Retail Group 致力培養和促進多元、共融環境承諾的一部分,QVC 與 HSN 正透過「大發現」選擇代表性不足企業的代表人數增多一倍。在 2020 年,透過「大發現」搜尋選擇的 102 個品牌中有 64 個自識別為女性及/或少數族裔擁有的企業。

「大發現」(The Big Find) 於 2019 年推出,在全國四個城市設有面對面的評審小組。在 2020 年,該計劃以虛擬方法舉行,對其感興趣的人數創新紀錄,共收到來自 60 多個國家的 2,400 多個申請。在過去兩年,超過 160 個品牌獲「大發現」選中在 QVC 或 HSN 上推出,其中品牌包括 Mented Cosmetics(美容)、Sassy Jones(配飾)、Modzori(鞋類)和 Truth & Style(服裝)。2020 年「大發現」產品搜尋的結果促成 2021 年將有 90 多個「大發現」品牌推出。Bellasonic(美容)、Chunk Nibbles(烹飪)、Poppy + Sage(配飾)和 Bare Pits(美容)等品牌已經在 QVC 及 HSN 的首次亮相中取得成功。

Bare Pits 創始人兼創造者、HSN Clean Beauty 品牌兼「大發現」 2020 年得奬者 Mila Shmurak 表示:「QVC 與 HSN 平台使我們能夠以前所未有的方式使我們的品牌活現眼前,直接與客戶談論腋下護理與皮膚護理一樣重要,並分享我們的產品如此獨特和特別的原因。我們非常高興能夠成為這次實現夢想體驗的一部分,並現在成為 QVC 與 HSN 供應商社區的一員。我們期待著共同發展我們的業務。」

QVC 與 HSN 組成全球最大的影片商務平台之一,透過廣播渠道覆蓋了美國超過 9,000 萬個家庭(全球有 2.18 億),並且透過機頂裝置和服務、可購物的應用程式、社交媒體、數碼空中下載網絡、流動應用程式和網站吸引著數百萬個家庭。

如卻了解「The Big Find」,請在 QVC.com 及 HSN.com 上搜尋「The Big Find」。

關於 QVC® 與 HSN® 

QVC 透過關係的力量傳遞發掘的樂趣。每天,QVC 都會透過不斷變化的一系列熟悉的品牌和新鮮新產品(從家居、時尚到美容、電子和珠寶)吸引數百萬位購物者踏上發掘之旅。一路以來,QVC 將購物者與有趣的人物、引人入勝的故事以及屢獲殊榮的客戶服務聯繫起來。QVC 總部設於賓夕法尼亞州西威徹斯特,於 1986 年成立,在美國、英國、德國、日本,意大利和中國的合資企業中運作零售業務。QVC 在全球透過 12 個廣播網絡和多種串流媒體服務、網站、流動應用程式和社交頁面吸引數百萬購物者。如欲了解更多詳細資訊,請瀏覽 corporate.qvc.com,或在 Facebook、Instagram 或 Twitter 上使用 @QVC 追蹤,或在 Pinterest、YouTube 或 LinkedIn 上追蹤 QVC。 

HSN 透過激發顧客靈感的熱情為發掘新事物帶來快感。HSN 是領先的互動和生活方式零售商,為客戶提供精選的獨家產品和頂級品牌名稱。HSN 融合娛樂、個人風格和行業專家,旨在提供完全獨特的購物體驗。在 HSN,客戶可以找到健康與美容、珠寶、家居/生活方式、時尚/配飾和電子產品方面的特選產品。HSN 透過兩個廣播網絡、一個網站以及多個串流服務、流動應用程式和社交頁面吸引數百萬美國客戶。HSN 在 40 多年前成立,是第一個購物網絡,總部位於佛羅里達州的 聖彼得堡。如欲了解更多詳細資訊,請瀏覽 corporate.hsn.com,或在 Facebook、Instagram 或 Twitter 上使用 @HSN 追蹤,或在 Pinterest、YouTube 或 LinkedIn 上追蹤 HSN。

Qurate Retail, Inc. (NASDAQ: QRTEA、QRTEB、QRTEP) 包括 QVC、HSN、Zulily® 及 Cornerstone 品牌(統稱「Qurate Retail GroupSM」),以及其他少數股東權益和綠色能源投資。Qurate Retail Group 相信第三種購物方式 (Third Way to Shop®),即超越交易電子商務或傳統實體店。Qurate Retail Group 除了是影片商務的全球領導者之外,也是北美十大電子商務零售商之一(根據 Digital Commerce 360),同時是流動商務和社交商務的領導者。 如欲了解更多資訊,請瀏覽 www.qurateretailgroup.com,在 Facebook、Instagram 或 Twitter上使用 @QurateRetailGrp 追蹤,或在 YouTube 或 LinkedIn 上追蹤 Qurate Retail Group。QVC 及 Q 是 ER Marks, Inc. 的註冊服務商標。

QVC and HSN

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