CAMPBELL, Calif., Nov. 10, 2015 /PRNewswire/ -- R2i is a national agency that delivers on the promise of new integration by uniting marketing cloud technology expertise with brand and demand to accelerate customer engagement and action. R2i was recently named a 2016 Top B2B Shop by Chief Marketer. B2B Top Shops is a listing of the top 50 U.S. B2B marketing agencies selected by editors of Chief Marketer.
B2B Top Shops is an online searchable directory that highlights each agency's core services, contact information, and specialties. Brands, marketing professionals, and others seeking expert B2B agencies and partners rely on this resource on ChiefMarketer.com. R2i is featured in the directory for its lead generation, customer acquisition, and content marketing services all of which are high priorities among B2B marketers.
R2i serves a broad base of clients including a range of industries in its B2B division such as technology, financial services, manufacturing and shipping, and medical devices. The B2B market landscape is quickly evolving to include more personalization and experiences tied to the buyer journey of audience segments rather than single channel, one-size-fits all marketing. This industry is also investing more in marketing technology and emerging media with a focus on bringing sales and marketing together through pipeline development, lead management, and new business attribution. By aligning brand, demand, and technology R2i helps B2B clients elevate their position in competitive market spaces with an eye on accelerating ROI. R2i's B2B client base includes brands such as ArcBest, Citrix, Dell, IBM, Microsoft, PHH Mortgage, SanDisk, ServiceNow, Symantec, and Terumo.
Tom Beck, R2i President of the Silicon Valley office shares, "We saw early on that the B2B market would have to change. They are traditionally sales heavy organizations but the buyer landscape was evolving. B2B buyers are mobile-savvy, they need relevant content, they want personalization. And those selling in the B2B market need leads, lead management, and a harmony between sales and marketing efforts to drive pipeline. We've solved for these needs by helping create fresh brands that resonate with the buyer; we have built out multi-channel campaigns that connect with the buyer's journey when it matters; and most importantly, we consistently deliver results for our clients."
In addition to being listed on Chief Marketer's Top B2B Shops, R2i has produced award-winning work for its B2B clients and has been honored with Addy's, W3 Awards, and Communicator Awards among others for its creative and campaigns in this space.
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R2i is a national full-service agency with offices in Silicon Valley, Seattle, New York, and Baltimore/Washington, D.C. With diverse expertise and a hands-on approach, R2i guides companies through a complex marketing landscape and builds solutions that deliver on the promise of new integration. R2i's unique alignment between marketing cloud expertise, brand expression, and demand generation accelerates customer engagement and action. Through focused areas of purpose such as web development and technology, customer experience marketing, multi-channel marketing, media, loyalty and retention, sales enablement, brand strategy, and content marketing, R2i has consistently helped its base of B2B and B2C clients achieve marketing ROI. R2i clients include Microsoft, Hershey, Chevron, Citrix, Atlantic Health, Aramark and MasterCard.