NEW YORK, April 28, 2016 /PRNewswire/ -- With the recent launch of R3's AdTech 40, the demand for independent counsel on digital has never been greater. Against this backdrop, R3 has appointed Melissa Lea as Managing Director in the US. "Melissa has an in-depth understanding of what clients look for in their communications partners," said Greg Paull, Principal and Co-Founder of R3. "We know she will bring insights into the strategies that can lead our clients to both near and long term success."
Ms. Lea joins R3 with a rich background in digital and marketing strategy. Prior to joining the consultancy as MD, she was advising several startups on all aspects of their growth strategy, with a particular emphasis on marketing, branding, and strategic partnerships. Prior to this, Melissa was President and CEO of Blitz Media, an award-winning, cross-channel digital media agency that served clients on a local, national, and international basis. She is the only Search Consultant in the US who was a former CEO of a Digital Agency.
Earlier in her career, she ran Business Development and Marketing at both Arnold Worldwide and MullenLowe, and also co-founded a consortium-based marketing firm which, in less than a year's time, attracted major national and regional clients. She began her career began in New York City serving blue-chip clients at Scali, McCabe, Sloves Direct and Grey Entertainment & Media.
Trained as a lawyer, Lea earned her JD at Boston College Law School and she is a licensed attorney in the State of New York, which allows her to bring a unique and pragmatic perspective to any engagement.
From a standing start 18 months ago, R3 now has seven Consultants and Researchers in the US in Boston, New York, Miami, Atlanta, Los Angeles and San Francisco. "We've moved some talent from other offices, and found some other digital natives based in the US to support our drive," added Mr. Paull. "Combined, our US team now has twenty years of working experience within R3 and more than 100 years in the industry," he added.
R3 is a leader in global, regional and local consulting on Best Practice in measuring and improving marketing effectiveness and efficiency. We work with nine of the world's top twenty marketers including Pfizer, Unilever, AB InBev, MasterCard, Mercedes Benz, Johnson & Johnson, Samsung and Kimberly Clark.
For more information, visit www.rthree.com.
For more information about AdTech 40, please visit www.r3adtech40.com.