RA Sushi Launches National Bid to Officially End Plate Envy
Restaurant's Menu Encourages Guests to Break Social Conventions by Reaching Over, Sharing
AVENTURA, Fla., March 6, 2017 /PRNewswire/ -- RA Sushi is single-handedly launching a movement to end plate envy, with the goal of eradicating the social taboos associated with meal sharing.
Plate envy, the exact moment that the server sets the meal in front of a guest, who then wistfully looks over at their companion's delicious entrée, wishing they could dispense with social conventions and eat off their plate without reprisal, has plagued diners since the dawn of restaurants. RA Sushi's diverse menu is helping stamp out plate envy, while the restaurant's team of RA'ckers are mobilizing to encourage diners to break down dinner table barriers.
For too long, diners have had to stifle their desire to reach over and help themselves to a bite of a dish that looks and tastes remarkable. RA Sushi's broad menu is synonymous with sharing, from its tantalizing seasonal menu items, broad spectrum of creative sushi and extensive Asian kitchen offerings to handcrafted cocktails and luscious desserts. Whether it be a selection of hand rolls, the RA'llipop or three poke, shrimp or pork tacos, there are plenty of dishes perfect for sharing.
"It's time to think about dining differently and say it's okay to try a little of this and a little of that without judgment. Let's let loose at the dining table by enjoying what looks great and tastes incredible," said Mike Johnson, vice president of operations at RA Sushi.
Serious about breaking this taboo, RA Sushi is reinforcing its shareable menu with a marketing campaign that encourages people to let go of their shyness and do what generations before them have wanted, but were afraid to do.
For novices unsure of how to reach over and take a bite, Johnson suggests easing into sharing by trying out items, such as:
- Crazy Monkey Roll, which combines smoked salmon, mango and cream cheese rolled and topped with avocado, red tempura bits and cashews before being drizzled with mango and sweet eel sauces. The colorful roll is a great conversation piece that will distract from any discomfort associated with making the first move.
- RA Chips & Salsa, which is Spicy tuna tartare mixed with refreshing cucumber, creamy avocado and fresh salsa, and served with wonton chips. A conventionally shareable dish, chips and salsa are an ideal icebreaker to get diners sharing.
- Poke Tacos, which are made from sashimi grade tuna, yellowtail and salmon mixed with cucumber, avocado, sesame seeds and poke sauce, and served in a crispy gyoza shell. Starting with a hand food takes away the awkwardness of reaching across the table with a fork and gives the diner confidence to say, "Hey, this is great…you really need to try it."
- Sweet Mochi Trio, a traditional Japanese dessert of mango, strawberry and vanilla ice cream, each wrapped in sweet rice cake and served up with sliced kiwi and strawberries. This dish has something for everyone – from fruity to standard ice cream flavors, cake and even fresh fruit – the bite-sized pieces make it the perfect culmination to a delicious meal.
RA Sushi's offerings give guests the chance to mix and match a variety of easy-to-enjoy, casual dishes, which are perfect for everything from a casual lunch or intimate dinner for two to a festive Happy Hour (or late-night Happy Hour) for 20. Similarly, the specialty cocktails cover a wide spectrum of flavor, from bright and citrusy to spicy and sweet, ideal for a sip here or there. Regardless of the size of the gathering, RA Sushi's team of RA'ckers are ready to help guests explore the menu and assemble a delicious menu to satisfy all palates – from sushi and noodles to salads and steak.
The movement is in full swing at RA Sushi's 27 restaurants in Arizona, California, Florida, Georgia, Illinois, Kansas, Maryland, Nevada and Texas.
For hours and other information, visit RASushi.com
About RA Sushi
RA opened its first restaurant in Scottsdale, Ariz., in 1997 and has expanded to 27 restaurants in nine states, including Arizona (Phoenix-Ahwatukee, Mesa, North Scottsdale, South Scottsdale, Tempe and Tucson); California (Chino Hills, Corona, Marina Del Rey, Torrance and Tustin); Florida (Orlando, Pembroke Pines and South Miami); Georgia (Atlanta); Illinois (Chicago, Glenview and Lombard); Kansas (Leawood); Maryland (Baltimore); Nevada (Las Vegas); and Texas (Addison, Austin, two Houston locations, Plano and Southlake). Look for RA on Facebook, Instagram, Twitter, and Pinterest, and check in at RA Sushi on Foursquare. For information, visit www.RASushi.com.
SOURCE RA Sushi
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