Race Fans Could Hit The Road To DAYTONA® With Help From Choice Hotels

SILVER SPRING, Md., Oct. 8, 2012 /PRNewswire/ -- Choice Hotels International (NYSE: CHH), in conjunction with the Coca-Cola Company, is helping Choice Hotels guests get on the fast track to the DAYTONA 500®, one of auto racing's most prestigious events.  October 8, 2012 through November 4, 2012 guests can enter the Coca-Cola® Race to DAYTONA® Sweepstakes for a chance to win a trip package for two to Daytona Beach, FL for the big race in February 2013.*  As one of the world's largest franchisors of hotels, Choice Hotels are never far from the high octane action. 

"With 5,100 hotel properties nationwide, including a hotel near every racetrack, Choice Hotels properties are ideal for loyal racing fans," says Greg Brown, Vice President of Loyalty, Promotion and Relationship Marketing of Choice Hotels International.   "For fans of auto racing this isn't just a sport, it's a way of life and Choice Hotels makes traveling to experience all the action that much easier."

Guests can enter the sweepstakes by visiting the Choice Hotels Facebook page at www.facebook.com/choicehotels or by visiting www.cokeplaytowin.com/racetodaytona.

The Coca-Cola® Race to DAYTONA® Sweepstakes grand prize is a trip package for two to Daytona Beach, FL for the DAYTONA 500®.  The prize package includes round trip air transportation for two; 3 nights' accommodations at a Comfort Suites hotel near the race track; two tickets to the DAYTONA 500® at the Daytona International Speedway® on February 14, 2013; and a $1,650 gift card for spending money.  

Five first prize winners will receive up to a 3-night stay at one of over 1,500 Choice Hotels locations, awarded in Choice Privileges® points.  To top it off, consumers can save 15% off their next stay with Choice Hotels after they enter the sweepstakes.**

Offering free breakfast, free internet and free parking at most locations, Choice Hotels International is helping race fans find comfortable and convenient lodging wherever the races take them.

About Choice Hotels

Choice Hotels International, Inc. franchises approximately 6,200 hotels, representing more than 495,000 rooms, in the United States and more than 30 other countries and territories. As of June 30, 2012, more than 375 hotels were under construction, awaiting conversion or approved for development in the United States, representing more than 30,000 rooms, and approximately 75 hotels, representing approximately 6,700 rooms, were under construction, awaiting conversion or approved for development in approximately 15 other countries and territories. The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands, as well as its Ascend Hotel Collection membership program, serve guests worldwide.

Additional corporate information may be found on the Choice Hotels International, Inc. website, which may be accessed at www.choicehotels.com.

Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn and Ascend Hotel Collection are proprietary trademarks and service marks of Choice Hotels International.

© 2012 Choice Hotels International, Inc. All rights reserved.

*NO PURCHASE NECESSARY. OPEN TO LEGAL RESIDENTS OF THE 50 U.S. (OR D.C.), 18 YEARS OR OLDER WHO ARE CHOICE PRIVILEGES® MEMBERS.  VOID WHERE PROHIBITED. Sweepstakes begins 10/8/12 and ends 11/4/12. To enter and for Official Rules, prize descriptions, odds disclosure, and complete details, visit www.cokeplaytowin.com/racetodaytona.  Sponsor: Coca-Cola North America, a division of The Coca-Cola Company, One Coca-Cola Plaza, Atlanta, GA 30313.

**Hotel reservations must be made on ChoiceHotels.com by clicking the button in the email you receive after entry. This offer is a discount off Best Available Rate, and cannot be combined with any other discounts or promotions. Offer subject to availability at participating hotels. Discount will be applied immediately upon booking the room. This discount may only be used for one (1) hotel stay, which is defined as any number of consecutive nights at a single hotel property regardless of the check-ins or check-outs. Discount is valid through December 2, 2012.

SOURCE Choice Hotels International