Rachael Ray™ Nutrish® Partners with Spotify to Sponsor Moments that Matter
PITTSBURGH, Feb. 2, 2017 /PRNewswire/ -- Ainsworth Pet Nutrition, manufacturer of the Rachael Ray™ Nutrish® line of pet food and treats, announced today that it has partnered with Spotify to sponsor four of the music streaming service's popular playlists throughout 2017 as part of its "Moments that Matter" campaign. Rachael Ray Nutrish is the first of its competitors to advertise with Spotify in this capacity.
As part of this year-long partnership, music lovers will be served advertisements for Rachael Ray Nutrish while listening to playlists that align with the brand's specialized recipes for dogs and cats. And since good food and good music go hand-in-hand, the first sponsorship, which launched on February 1, airs during Spotify's "Dinner" moments and focuses on the brand's wildly successful Dish from Nutrish Ultra Premium dry dog food.
Inspired by real recipes from Rachael Ray's kitchen, Dish from Nutrish features whole ingredients you can see, for a whole taste your dog will love. Every bag of Dish includes real U.S. farm-raised chicken or beef as the number one ingredient, as well as real pieces of slow-roasted chicken, carrots, peas, and apples. According to Nielsen data, Dish from Nutrish was one of the largest and most successful new product launches in the dry dog food category in the past five years.
"At Ainsworth Pet Nutrition, we appreciate the value of family time, and as pet parents ourselves, we understand that our four-legged companions are very much members of the family," said Steve Joyce, Vice President of Marketing for Ainsworth Pet Nutrition. "That's why we're passionate about offering our Ultra Premium Nutrish recipes right where consumers already shop for their families' groceries, and why we're proud to be the first company in the pet industry to partner with Spotify to reach consumers through playlists, which often act as the soundtrack to family time."
Rachael Ray Nutrish will also sponsor Spotify's Outdoor, Chill and Holiday moments during the months of July, October and December, respectively.
Within the last 52 weeks, retail sales of Nutrish have climbed to nearly $440 million, and the brand can be found in grocery, mass and online retailers nationwide.
About Rachael's Rescue® and Nutrish®
In 2008, Rachael Ray partnered with pet nutrition experts from Ainsworth Pet Nutrition® to develop a line of super premium food and treats for dogs called Rachael Ray Nutrish. Nutrish is made with simple, natural ingredients plus essential nutrients and includes full-feeding varieties featuring real meat as the first ingredient. In 2014, Nutrish launched its first ever natural food for cats in both wet and dry varieties, which does not contain any artificial preservatives, flavors or poultry by-product meal. A portion of proceeds from each sale of Nutrish is donated to the Rachael Ray Foundation, which helps animals in need through Rachael's Rescue® (www.rachaelsrescue.org). So, not only are Nutrish products great for your dog and cat, they're great for countless other dogs and cats, as well.
About Ainsworth
Founded in 1933, Ainsworth Pet Nutrition is a fifth generation, primarily family-owned and operated company headquartered in Western Pennsylvania and focused entirely on pets. With a goal of changing the way consumers shop for Super Premium pet food, Ainsworth's mantra is "Pet Store Quality. Supermarket Easy." They achieve this promise by providing consumers with the high-quality pet food where they currently shop for the rest of their families. The company makes multiple brands and types of dog and cat food, including the Rachael Ray™ Nutrish® line, as well as Super Premium retailer specific brands. Ainsworth Pet Nutrition is committed to food safety and prepares all of its dry pet food in the United States using high-quality, natural ingredients with added vitamins and minerals. To learn more, visit www.ainsworthpets.com.
Media Contact: Samantha Bridger: 724-272-1757
SOURCE Rachael Ray Nutrish
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