Rachel Zoe And Robin Moraetes Toast DreamDry's One Year Love Affair With New York City

DreamDry Celebrates One Year Anniversary with Designer Hairstyles and Golden Ticket Giveaways

Jan 31, 2014, 08:30 ET from DreamDry

NEW YORK, Jan. 31, 2014 /PRNewswire/ -- To mark the one-year anniversary of DreamDry's launch in New York City, designer, stylist and fashion icon Rachel Zoe and marketing expert Robin Moraetes will dedicate the month of February to celebrating their yearlong love affair with the city and their clients. Beginning February 1, 2014, each salon will hide golden tickets under salon chairs selected at random each day, giving clients a chance to win chic prizes, such as tickets to Rachel Zoe's runway show at Mercedes-Benz Fashion Week, a complimentary DreamDry VIP room party, beauty and lifestyle products, free workouts and glam makeovers. Additionally, DreamDry is offering variations on existing styles that offer a new twist on their signature styles, allowing clients to achieve a customized look.

DreamDry's anniversary celebration includes bespoke hairstyles that combine the most popular signature styles. Clients can request the Soph-arrah, which incorporates the volume of the Sophia and the flip of the Farrah, or the Farr-ahli, the combination of the sleek Ali with the Farrah flip at the ends.

"A hairstyle is such an important element in expressing one's personal style and DreamDry is the ultimate destination for making every day glamorous. Introducing DreamDry to New York City has been so amazing, and I'm looking forward to bringing salons to more cities all over the country," commented co-founder Rachel Zoe.

"Our first year in business has been in the most exciting city in the world, and as we toast our love affair with New York, we are excited to share the love with our clients," comments CEO and co-founder Robin Moraetes. "From offering couture hairstyles to gifting coveted products and experiences that our glamorous clients will adore, this is just the beginning of establishing DreamDry as an iconic New York beauty destination. "

DreamDry, an innovative blow-dry and styling destination, first debuted in the heart of Manhattan's Flatiron neighborhood (35 West 21st Street) in February 2013; soon after, in September 2013, the second location opened near the bustling Columbus Circle (315 West 57th Street). Taking the blow-dry salon concept to the next level, DreamDry offers personalized client care, e-services and programs, express styling, extended hours, a rewards program and signature hair styles. Both salons' decor features an ultra chic color scheme of black, gold and silver, reminiscent of Creative Director and Co-Founder Rachel Zoe's signature style, and each boast an exclusive VIP area available for private appointments and events.

Since opening, DreamDry has provided women with an enduring attention to service, achieving a client's dream hair in 40 minutes or less. DreamDry experts, trained under the DreamDry Academy, transform clients in an instant into one of their Hollywood-inspired looks. Signature styles include the Bianca: the of-the-moment crown braid; the Audrey: a chic simple up-do; the Farrah: soft, loose waves; the Sophia: luxurious volume and curls; the Ali: straight and sleek; the Veronica: retro polished waves or the Brigitte: voluminous, sexy waves, all for $40. Seasonally, DreamDry debuts an on-trend style. The latest to launch is the messy and chic model off-duty look, the Stevie, created by celebrity hairstylist Jen Atkin. In addition to blow-outs, the salon offers express dry hair styling, ranging from $20 to $30, for any signature style, fishtail or waterfall braid, topknot or side chignon. Appointments begin as early as 6:30am and end most nights at 10:00pm.

ABOUT DREAMDRY:
DreamDry is a next generation blow-dry and styling salon, co-founded by Robin Moraetes and Rachel Zoe, one of the most influential forces in fashion today. DreamDry incorporates innovative technology with unprecedented personalized services to provide effortless beauty, efficiency and affordable luxury to its clients. Located at 35 West 21st Street, New York, NY, 10010 and 315 West 57th Street, New York, NY 10019.

For more information, please visit: http://www.dreamdry.com/ 
Facebook: http://www.facebook.com/DreamDry 
Instagram: @DreamDry
Twitter: @DreamDryStyle

SOURCE DreamDry



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