Radiate Media Launches Radiate360, A New Platform to Simplify Marketing and Social Media for Hyper-Local Businesses

SALT LAKE CITY, June 19, 2013 /PRNewswire/ -- Radiate Media™, a leading provider of software and services that empower and strengthen local businesses, has launched Radiate360™, its new integrated marketing platform to drive hyper-local business.

For the first time, local businesses have a simple solution to get online, get noticed and get customers all within one easy-to-use interface. Radiate360 is a total marketing solution with social, directory, mobile and reputation management. Using Radiate360, businesses can:

• Create a mobile-optimized website;
• Connect to social media networks and over 130 online directories to manage their reputation and drive local awareness and
• Promote their business with easily managed campaigns for mobile, digital and radio.

Radiate360's "create, connect, promote" strategy offers simplicity and lower costs to business owners and managers who are looking to effectively expand their reach and connect with local customers through online, mobile, social and on-air marketing channels.

Small businesses understand that communicating with their local communities is paramount but are struggling with managing their mobile and digital presence and reputation. With 50% of all local searches performed on mobile devices, having an up-to-date and dynamic digital brand is essential to any small business.  

When asked, "Which factors are most important to your business right now?"

• 78% of respondents said, "Being found when searching."
• 47% said, "Setting up and monitoring social networks."
• 47% said, "Seeing results from website traffic and marketing programs."

Radiate360 meets these needs and more by enabling businesses to create and optimize their website for both online and mobile usage and search.  The platform allows companies to easily set up and monitor their social media accounts, enabling them to "publish once, publish everywhere" across social media channels and business directories. Radiate360 also provides a robust analytics engine that allows users to see all of their marketing results in one place on one screen. Users can monitor website traffic, search engine optimization (SEO) data, social media statistics, promotional campaign success and more.

"The beauty of Radiate360 is its simplicity," said Kurt Gentry, VP of Digital Sales. "Within one elegant, easy-to-understand solution, businesses can create and expand their online presence, connect and communicate with their audience and promote what they have to offer to the local customer."

Engineered by media professionals, Radiate360 was designed to bridge the gap between traditional and new media and bring local media outlets and businesses full circle into a mutually beneficial partnership. Initially, Radiate360 will be available to local businesses through channel partners across Radiate Media's nationwide network of over 2,600 media organizations.

"At Radiate Media, we understand that local media organizations are the trusted connection to the local business community," said Ivan Shulman, CRO/EVP. "With Radiate360, our media partners get a complete, turnkey digital marketing solution to offer to businesses in their markets."

For additional information on Radiate360 or Radiate Media, please visit our website at: www.radiatemedia.com or call our office at 801-214-2800.

About Radiate Media

Radiate Media provides software and services that empower local media and businesses to find and capture the audience that matters most. From local news, weather and traffic information to online and broadcast marketing tools, Radiate Media's technology and nationwide network allows clients to grow revenue by reaching customers on air, online and on the go.

About Radiate360

Radiate360™ is an easy-to-use online platform that empowers businesses to expand their reach and connect with their customers. With Radiate360's revolutionary suite of tools, businesses can establish an online presence, engage customers through social and mobile media and promote to the local audience that matters most. Create, connect and promote with Radiate360.

Editorial Contacts:
Craig Cleveland
for Radiate Media
Tel: 801-214-2800 ext 603

SOURCE Radiate Media