Radio Disney AM 990 Hosts 'Noon Year's Eve Kid's Countdown' at Orange Drive

Orange Drive Provides Family-Friendly Entertainment for New Year's Eve

Dec 02, 2010, 12:52 ET from Union Square Agency

NEW YORK, Dec. 2, 2010 /PRNewswire/ -- Radio Disney AM 990, part of the number one radio network for kids, tweens and families, will host a "Noon Year's Eve" party that will fill a South Beach amphitheatre this year as families ring in 2011.

New York-based Union Square Agency (USSE Corp., Pink OTC Symbol: UCRP) is pleased to announce that Radio Disney will host Orange Drive's first ever "Kid's Countdown". On December 31st, from 11 a.m. to 2 p.m., families will have the opportunity to celebrate the New Year with games, prizes and music including Radio Disney's top hits hosted by the Radio Disney Road Crew. The fun doesn't stop there, Radio Disney will also have a Nintendo Wii videogame challenge featuring some of the newest games and other fun-filled activities for the whole family.

"New Year's Eve should be a celebratory and fun time for the entire family," says Gary Cioffi, CEO of Union Square Agency. "Radio Disney is a great network devoted to providing popular music and engaging content for kids, tweens and families. With Radio Disney's collaboration, we are expecting to draw thousands of families to our New Year's festival."

Orange Drive is closing out the year with a bang as it spans over South Beach's famed Ocean Drive, from Sixth to Ninth Street, to provide a series of events filled with a dynamic array of festivities. The three-day extravaganza will kick off on New Year's Eve day and extend through January 2nd.

About Union Square Agency

Union Square Agency (USSE Corp., Pink OTC Symbol: UCRP) and its wholly owned subsidiaries, Union Square Media and Union Square Licensing, is a NY based company that delivers truly integrated, innovative and unparalleled 360 degree solutions with a core focus on blending media, brands, entertainment and consumers into unique business opportunities.  Services include Intellectual Property Development; Creative and Branding Support; Event Production and Fulfillment; Sponsorship, Activation and Advertising Sales; Strategic Consulting; Licensing; Film & Television Production.

About Orange Drive

Orange Drive is an Intellectual Property developed by Union Square Agency and the Orange Bowl Committee. The inaugural three-day festival will be kicking off on New Year's Eve day and extending through January 2nd, alongside South Beach's famed Ocean Drive. Orange Drive will host a dynamic array of events leading up to the Discover Orange Bowl game including a New Year's Eve party; an En Vivo Latino festival; a Kid's Countdown and Gridiron Bash Pep Rally. Orange Drive is partnering with local and national brands, along with media partners, to promote brand activation sites, entertainment pavilions and local merchants. For more information about Orange Drive, please visit

About Radio Disney

Radio Disney is the No. 1, 24-hour radio network devoted to kids, tweens and families. Kids help pick the music that is played and are encouraged to interact via a toll-free phone line to the Radio Disney studio. The network's current playlist, driven by listener requests and representing major record labels, includes recording artists Selena Gomez, Miley Cyrus, Jonas Brothers, Taylor Swift, Justin Bieber, Demi Lovato and Allstar Weekend. The network is available on over 35 terrestrial radio stations and is also available via, Sirius and XM satellite radio, iTunes Radio Tuner, mobile phones and on the Radio Disney iPhone App.

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SOURCE Union Square Agency