Radio One Hits the Road to Inspire African American Women During Empowerment Expos
SILVER SPRING, Md., April 8, 2015 /PRNewswire/ -- It's been nine months since Radio One and American Express Serve® introduced the ONE VIP™ Card from American Express Serve®. This full service reloadable prepaid account, which has no credit check, no minimum balance, and no hidden fees is also loaded with entertainment rewards and loyalty experiences uniquely created by Radio One, the only African-American owned and targeted multi-media conglomerate in the country.
To continue to raise awareness for this money management tool and the need for financial empowerment amongst women, Radio One is hoping to reach nearly 50,000 African-American women at a series of Women's Empowerment Expos. These Expos are being hosted this year by its leading urban radio stations in seven major markets throughout the country:
Raleigh, NC – April 18
Indianapolis, IN – May 2
Detroit, MI - August 15
Cincinnati, OH - September 26
Richmond, VI - October 17
Cleveland, OH – October 25
"I'm excited to be the ONE VIP Card Ambassador and have the opportunity to empower Black women to better manage their finances and establish healthy fiscal management practices for their children through the use of the card," said Yashima White AziLove, Vice President Corporate Communications, Radio One, Inc.
Each city's expo will include a pavilion for registered ONE VIP card members to receive giveaways and have a celebrity encounter. In select cities a Financial Empowerment symposium led by local financial experts will convene.
"ONE VIP card members enjoy access to artists, events, tickets, and more. We believe that we have partnered with the best and most affordable offering in the prepaid industry through our partnership with American Express Serve," said Kim Bandell, Director of Prepaid Operations for Radio Properties.
Costs were a significant factor for Radio One when looking for a financial partner. The ONE VIP Card from American Express Serve has a low one dollar monthly fee, which can be waived when a customer sets up direct deposit or loads $500 or more to his or her Account1.
Kim Bandell said, "Radio One wants to be a part of the solution, not the problem, for our vast urban audience. Having a financial partner that has transparent card practices was critical. We're proud of the strides we've made and look forward to reaching more people during our Women's Empowerment Tour."
The ONE VIP Card from American Express Serve is a full service prepaid Account that can help consumers' manage their financial lives by enabling them to monitor their spending, set financial goals, and put funds aside for future purchases. Card members can also shop in-store and online with the Account and load cash onto their accounts at more than 27,500 retail locations across the U.S. Powered by Radio One, the ONE VIP benefits that also come with the Account feature entertainment benefits ranging from premium seating at the hottest concerts to private meet and greet sessions with A-list celebrities.
About Radio One, Inc.
Radio One, Inc. (NASDAQ: ROIA and ROIAK [radio-one.com]), together with its subsidiaries (http://www.radio-one.com/), is a diversified media company that primarily targets African-American and urban consumers. The Company is one of the nation's largest radio broadcasting companies, currently owning and/or operating 54 broadcast stations located in 16 urban markets in the United States. Through its controlling interest in Reach Media, Inc. (http://www.blackamericaweb.com/), the Company also operates syndicated programming including the Tom Joyner Morning Show, the Russ Parr Morning Show, the Yolanda Adams Morning Show, the Rickey Smiley Morning Show, Bishop T.D. Jakes' "Empowering Moments", and the Reverend Al Sharpton Show.
Beyond its core radio broadcasting franchise, Radio One owns Interactive One (http://www.interactiveone.com/), an online platform serving the Black and Latin American communities through social content, news, information, and entertainment. Interactive One operates a number of branded sites, including News One (news), The Urban Daily (men), Hello Beautiful (women), Global Grind (Millennials) and social networking websites such as BlackPlanet and MiGente. In addition, the Company owns a controlling interest in TV One, LLC (tvone.tv), a cable/satellite network programming primarily to African-Americans serving more than 57 million households, offering a broad range of real-life and entertainment-focused original programming, classic series, movies and music designed to entertain, inform and inspire a diverse audience of adult Black viewers. Additionally, cross-platform sales and integrated marketing arm One Solution and branded content studio OneX utilize the dynamics of Radio One's holdings to provide brands with creative marketing solutions to reach Black Americans throughout the country.
1 No fee in NY, TX and VT. Receiving money from another Accountholder does not count toward the $500 load amount.
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SOURCE Radio One
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