Radio One Proudly Serves As Media Sponsor Of The Smithsonian's National Museum Of African American History & Culture

Reach Media, One Solution, TV One and Interactive One Join Forces to Promote the Historic Museum Opening with Over $250,000 of Donated Media and Services

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Radio One

Sep 26, 2016, 06:29 ET

SILVER SPRING, Md., Sept. 26, 2016 /PRNewswire/ -- Radio One, Inc. is the proud media sponsor of the Smithsonian's National Museum of African American History & Culture (NMAAHC) that officially opened Saturday, September 24, 2016. As the largest African American owned multi-media company in the country, Radio One, Inc. is the media company uniquely capable of delivering promotional support and coverage of this week's festivities through its robust urban radio, television, digital media and branded content agency footprint that reaches over 82% of Black Americans.

With a shared commitment to the African American community and profound respect for the rich heritage and contributions of Blacks in America, Radio One and NMAAHC joined forces to launch the campaign, "A People's Journey a Nation's Story." The campaign is filled with compelling creative, designed for effective radio, television, digital and social execution through TV One, Interactive One, Reach Media and One Solution.

Beginning in early September at the Tom Joyner Family Reunion in Florida, NMAAHC reached over 50,000 attendees. The museum also launched its NMAAHC Giving Day, a 24-hour, online social media driven campaign to encourage donations to support future programming and exhibitions, across all Radio One assets. The robust media plan spans Reach Media's syndicated shows with talents Tom Joyner, DL Hughley, Rickey Smiley, Russ Parr, Rev. Al Sharpton and Erica Campbell. Custom digital content appears on Interactive One's NewsOne.com and HelloBeautiful.com. A media flight can be heard on Radio One stations in Philadelphia, Baltimore, Washington DC, Richmond and Charlotte, in addition to being seen on TV One. News One Now with Roland Martin will provide special coverage of the event, while radio celebrity talent, Donnie Simpson of MAJIC 102.3FM hosted several events this week.

Alfred Liggins, CEO, Radio One, Inc. said, "Radio One couldn't be more proud to support the opening of the NMAAHC. Being able to share this story and have a small part in how history will record this monumental moment in our country's history is our honor and quite honestly our responsibility."

"Radio One has a long history of service to Black America," said Lonnie G. Bunch III, founding director of the museum. "Their support as our media sponsor enabled the museum to elevate our exposure and reach more people during this historically significant moment."

About the Museum

The National Museum of African American History and Culture was established as the 19th Smithsonian museum by an Act of Congress through legislation signed into law by President George W. Bush in 2003. Groundbreaking occurred in 2012. The museum occupies a prime location in Washington, D.C., on the National Mall at Constitution Avenue at 14th Street, on a five-acre site adjacent to the Washington Monument. The nearly 400,000-square-foot museum is the nation's largest and most comprehensive cultural destination devoted exclusively to exploring, documenting and showcasing the African American experience.

About Radio One, Inc.
Radio One, Inc. (radio-one.com), together with its subsidiaries, is a diversified media company that primarily targets African-American and urban consumers. It is one of the nation's largest radio broadcasting companies, currently owning and/or operating 56 stations in 16 urban markets in the United States. Through its controlling interest in Reach Media, Inc. (blackamericaweb.com), the Company also operates syndicated programming including the Tom Joyner Morning Show, the Russ Parr Morning Show, the Rickey Smiley Morning Show, Get up Morning! with Erica Campbell, the DL Hughley Show, Bishop T.D. Jakes' Empowering Moments, the Ed Lover Show, the Willie Moore Jr Show, the Nightly Spirit with Darlene McCoy and the Reverend Al Sharpton Show. Beyond its core radio broadcasting franchise, Radio One owns Interactive One (interactiveone.com), the fastest growing and definitive digital resource for Black and Latin Americans, reaching millions each month through social content, news, information, and entertainment. Interactive One operates a number of branded sites including News One (news), The Urban Daily (men), Hello Beautiful (women), Global Grind (Millennials) and social networking websites such as BlackPlanet and MiGente. The Company also owns TV One, LLC (tvone.tv), a cable/satellite network programming serving more than 57 million households, offering a broad range of real-life and entertainment-focused original programming, classic series, movies and music designed to entertain, inform and inspire a diverse audience of adult Black viewers. Additionally, One Solution combines the dynamics of the Radio One's holdings to provide brands with an integrated and effectively engaging marketing approach that reaches 82% of Black Americans throughout the country.