SAN FRANCISCO, Sept. 19, 2016 /PRNewswire/ -- Radius, a leading business-to-business predictive marketing platform and Gold level member of Oracle PartnerNetwork (OPN), today announced that its leading B2B predictive marketing platform solution is now available on the Oracle Cloud Marketplace. This new solution helps B2B marketers uncover their most promising segments of customers and prospects, build personalized campaigns for each of those segments and prioritize the best inbound and existing prospects within Oracle Eloqua. The Oracle Marketing AppCloud is one of the industry's most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimize their technology investments.
Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel to help attract and retain ideal customers. These modern marketing solutions connect cross-channel, content, and social marketing with data management and activation, for enterprise B2B and B2C marketers on a single system of record.
Radius combined with the Oracle Marketing Cloud enables marketers to easily grow the top of the funnel by adding net-new prospects from top performing segments directly into a campaign and to target prospects that look like a Brand's best customers. Marketers will be able to personalize campaigns built for each segment using rich and up-to-date data from the Radius Business Graph(SM) and be able to automate experiences based on persona and behaviors. The enriched data will include account signals such as product technologies in use, social presence, firmographics, recent trigger events and buying intent indicators. Finally, marketers can better prioritize prospects and focus sales and marketing efforts on the best inbound and existing prospects based on Radius' scoring of prospects most likely to convert. Radius scores are synced directly into Oracle Marketing Cloud allowing for faster routing of the highest propensity inbound prospects to sales while others are held in nurture.
"Our combined solution with Oracle Marketing Cloud is the latest advancement to our growing B2B predictive marketing platform," said Mark Woollen, chief product officer at Radius. "Today's marketer relies on Oracle Marketing Cloud to manage their marketing campaigns and to convert prospects to customers. Combining Radius predictive analytics expertise with Oracle Marketing Cloud empowers marketers to make smarter, faster decisions that drive revenue and growth."
"Markets are increasingly looking for predictive capabilities to find more qualified prospects and to deliver more personalized experiences based on data," said Andrea Ward, vice president of marketing at Oracle Marketing Cloud. "By adding Radius to our growing marketplace of marketing technology partners, Oracle Marketing Cloud customers will be able to seamlessly add Radius predictive analytics capabilities to deliver higher value from their marketing campaigns."
Oracle Marketing Cloud customers can visit Radius in the Oracle Cloud Marketplace to install the application and begin implementing Radius insights in Oracle Marketing Cloud.
You can learn more about Radius' solutions here.
Radius was founded in 2012 on the premise that finding the best business opportunities is often still much harder than it needs to be. Radius empowers revenue-driven marketing leaders to intuitively move from data to action. Powered by the real-time Radius Business GraphSM, which draws on 50 billion external signals on over 18 million US companies, Radius uses advanced algorithms to unleash the true value of customer relationship management and marketing automation systems to bridge the gap across data, customer insights and execution. Using Radius, companies of all sizes can gain first-mover advantage, saturate market share and grow customer lifetime value. Radius is headquartered in San Francisco. For more information, please visit www.radius.com.
About Oracle Marketing AppCloud
Oracle Marketing AppCloud expands the industry's most comprehensive marketing technology ecosystem. With apps from the Oracle Marketing AppCloud, customers can easily find and integrate leading digital marketing capabilities and data to build a customer-centric digital dialogue and deliver a more personal and targeted cross-channel marketing experience.
About Oracle PartnerNetwork
Oracle PartnerNetwork (OPN) is Oracle's partner program that provides partners with a differentiated advantage to develop, sell and implement Oracle solutions. OPN offers resources to train and support specialized knowledge of Oracle's products and solutions and has evolved to recognize Oracle's growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to be recognized and rewarded for their investment in Oracle Cloud. Partners engaging with Oracle will be able to differentiate their Oracle Cloud expertise and success with customers through the OPN Cloud program – an innovative program that complements existing OPN program levels with tiers of recognition and progressive benefits for partners working with Oracle Cloud. To find out more visit: http://www.oracle.com/partners.
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SHIFT Communications for Radius