SAN FRANCISCO, May 19, 2016 /PRNewswire/ -- Radius, the leading business-to-business predictive marketing platform, today expanded its predictive marketing solution to serve B2B enterprise marketers. With this offering, Radius builds on its resounding success helping companies like Sam's Club reach small to medium-size business buyers by offering its award-winning predictive capabilities to help companies reach enterprise buyers.
"Building an effective predictive marketing platform to target and reach SMB buyers is incredibly difficult: it's a very broad, diverse and fragmented market that is ever-changing," said Darian Shirazi, CEO of Radius. "We took our success, expertise and experience and now have expanded upmarket, making the best predictive marketing solution available to all B2B marketers."
Radius' predictive marketing platform includes a suite of solutions to help marketers uncover their best customers and acquire more of them through the use of data science. Powered by the Radius Business GraphSM, Radius bridges the gap across data, customer insights and execution, allowing marketers to quickly assess the viability of markets and campaigns, ultimately leading to shorter sales cycles and a higher percentage of closed deals. By combining the most accurate customer and prospect data with deep predictive insights and the ability to take action all in a single view, B2B marketers are able to better leverage data to drive revenue.
"Predictive marketing is quickly becoming a key component of the B2B marketer's playbook, especially at the enterprise level," said Kerry Cunningham, Research Director at SiriusDecisions. "Predictive solutions help B2B marketers operationalize their ABM efforts and as a result, create a strong process for delivering leads to sales in a way they can effectively act on and demonstrate results. In our experience, strong alignment between Sales and Marketing has been shown to drive increased revenue growth."
The key solutions for enterprise marketers include:
Predictive Acquisition Segmentation is at the heart of the best marketing campaigns. It allows marketers to target prospects with a high likelihood to convert and increase conversions by using the right marketing mix, as opposed to expending resources on the wrong prospects. Radius Predictive Acquisition instantly visualizes the signals shared among the organization's best customers, providing a comprehensive view of the ideal buyer profile, allowing marketers to employ look-alike targeting. Marketers can use Radius to run dynamic addressable market analysis on size, penetration and success rates, looking beyond their existing market success to find opportunities in new markets in addition to those already in their CRM and MAT. Marketers can then deploy multi-channel campaigns to reach these ideal targets directly from Radius. For marketers targeting enterprise prospects, the ability to utilize signals like news and events, product technologies, and headquarters or chain, are all key.
Predictive Prioritization Determining which inbound leads to prioritize is crucial for driving better conversions across the funnel. Rather than relying solely upon first-party data about prospect attributes and engagement, Radius Predictive Prioritization ranks prospects according to signals such as product technologies in use, social presence, firmographics, recent trigger event and third-party indications of intent to purchase. As a result, marketing teams can better support sales teams, while ensuring that Sales is utilizing its capacity most efficiently to optimize results. Radius Predictive Prioritization connects directly to Marketo which accelerates the delivery of these best prospects to Sales. Marketers can then nurture the remaining prospects with personalized content and optimize marketing spend based on which channels produce the best prospects.
Account-Based Marketing With more data available and more buyers involved in enterprise buying decisions, Marketing and Sales alignment is crucial for success. As a result, account-based marketing (ABM) is gaining rapid adoption in B2B marketing. However, one of the initial challenges that B2B marketers face when implementing an ABM program is building target account lists. Radius is a founding member of the ABM Leadership Alliance, which provides marketers a best-in-class tech stack solution for executing ABM strategy. Radius is the exclusive predictive vendor providing account selection capabilities. Radius' ABM solution enables marketers to apply data science to identify and prioritize target accounts to unify strategic and tactical interactions. Further, by applying Radius' rich segmentation capabilities to the target account list, marketers can activate extremely targeted campaigns to support specific ABM tactics.
Radius' entire predictive solution set is powered by the Radius Business GraphSM, which is a proprietary data cloud of more than 50 billion dynamic business signals on over 18 million U.S. companies. The Graph is rebuilt every two weeks to maintain the highest quality data.
About Radius Radius was founded in 2012 on the premise that finding the best business opportunities is often still much harder than it needs to be. Radius empowers revenue-driven marketing leaders to intuitively move from data to action. Powered by the Radius Business GraphSM, which draws on 50 billion external signals on over 18 million U.S. companies, Radius uses advanced algorithms to unleash the true value of customer relationship management and marketing automation systems to bridge the gap across data, customer insights and execution. Using Radius, companies of all sizes can gain first-mover advantage, saturate market share, and grow customer lifetime value. Radius is headquartered in San Francisco. For more information, please visitwww.radius.com.