SAN FRANCISCO, June 16, 2016 /PRNewswire/ -- Radius, the leading business-to-business predictive marketing platform, today announced the appointment of Mark Woollen as chief product officer. In his new role, Woollen will continue to drive the expansion of Radius' predictive marketing platform, bringing his skilled vision and experience to elevate and expand Radius' product roadmap.
"As we advance our predictive marketing technology capabilities and bring innovative products to market, we look forward to tapping Mark's impressive experience and investment in product innovation for continued success," said Darian Shirazi, CEO of Radius. "His ability to manage teams through the entire product lifecycle will help deliver the promise of Radius' predictive marketing platform to our B2B customers."
Powered by the Radius Business GraphSM, Radius helps companies uncover their next best customers. Bridging the gap across data, customer insights and execution, marketers are able to quickly assess the viability of markets and campaigns. As chief product officer, Woollen will be responsible for driving product innovation to support the company's continued momentum in building world-class marketing technology.
"Radius provides B2B marketers with actionable insights into not just a single company's customer base but every company's customers," said Woollen. "By combining the most accurate customer data with deep predictive insights, Radius uniquely empowers marketers to identify and acquire pipeline smarter and faster. I'm excited to be joining an amazing team of smart, passionate people to help drive forward Radius' vision of making every B2B marketer a revenue driver."
Before joining Radius, Woollen served as vice president of product management at DocuSign and was senior vice president of product marketing sales cloud at Salesforce.com previous to that. He also has served in marketing, product and sales roles at Oracle, Siebel Systems and InQuira Corp.
Radius was founded in 2012 on the premise that finding the best business opportunities is often still much harder than it needs to be. Radius empowers revenue-driven marketing leaders to intuitively move from data to action. Powered by the Radius Business GraphSM, which draws on 50 billion external signals on over 18 million US companies, Radius uses advanced algorithms to unleash the true value of customer relationship management systems to bridge the gap across data, customer insights and execution. Using Radius, companies of all sizes can gain first-mover advantage, saturate market share and grow customer lifetime value. Radius is headquartered in San Francisco. For more information, please visit www.radius.com.
SHIFT Communications for Radius
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