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Railsbank se asocia con World Retail Congress para publicar un informe sobre los clientes minoristas
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Railsbank; World Retail Congress

Apr 07, 2022, 04:00 ET

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-Railsbank se asocia con World Retail Congress para publicar un informe sobre los clientes minoristas del futuro

LONDRES, 7 de abril de 2022 /PRNewswire/ -- La plataforma líder en experiencias financieras integradas Railsbank se ha asociado con el World Retail Congress para publicar un informe sobre los comportamientos y hábitos de compra de cuatro segmentos de consumidores distintos que han surgido tras el confinamiento.

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Nigel Verdon, CEO and co-founder, Railsbank
Nigel Verdon, CEO and co-founder, Railsbank

Titulado "La visión del mundo sobre los nuevos consumidores del comercio minorista digital", el informe identifica nuevas personas consumidoras: los llegados digitales, los suscriptores, los consumidores éticos y los buscadores de emociones. El informe señala cambios significativos en las actitudes de los consumidores, como demuestra el hecho de que el 73% del crecimiento de las búsquedas de comercio minorista en Google en el Reino Unido proceda de términos nuevos o poco buscados.

También señala los diferentes valores entre los grupos demográficos de los clientes, como el hecho de que los más nuevos en las compras en línea suelen preferir las marcas minoristas más "tradicionales" antes que las "progresistas" o "atrevidas". Además, revela cómo los minoristas pueden seguir el ritmo de las expectativas evolucionadas de estos consumidores y atravesar el ruido blanco de la competencia en línea ofreciendo experiencias de comercio electrónico diferenciadas. El informe puede descargarse aquí. 

El cofundador y consejero delegado de Railsbank, Nigel Verdon, que presentó las principales conclusiones en el World Retail Congress (5-7 de abril de 2022), dijo: 

"Hay dos retos principales para los minoristas tradicionales de tienda y los sitios web. En primer lugar, ahora más que nunca, es cómo competir por el nuevo consumidor experimentado en el ámbito digital con los comerciantes nativos del comercio electrónico. En segundo lugar, es cómo ofrecer al consumidor una experiencia conjunta de comercio electrónico y tienda, que conozca al consumidor en la tienda y en línea, y que recompense y atraiga a ese mismo consumidor. El telón de fondo de todo esto está claro. La Covid aceleró el número de nuevos consumidores de experiencias digitales, representados no sólo por los más jóvenes, sino también por las generaciones mayores".

Sin embargo, Verdon sigue confiando en lo que está por venir: "El futuro es brillante para los minoristas que crean un comercio electrónico de 360 grados, y una experiencia digital, en torno al consumidor."

Railsbank también estará presente en el Retail Fest de Australia del 11 al 14 de abril de 2022. 

Acerca de Railsbank 

Railsbank es la mayor plataforma de experiencias financieras integradas del mundo. Cree que la economía financiera integrada es una forma fundamentalmente diferente de crear relaciones entre empresas y consumidores. Le apasiona permitir que las marcas construyan experiencias financieras relevantes para impulsar el compromiso y la fidelidad de los clientes. Railsbank reconoce que los consumidores quieren experiencias de marca totalmente inmersivas y sin fricciones, y esperan que los minoristas ofrezcan las mejores experiencias, más personalizadas y distintivas.

Railsbank se fundó en Londres (sede) en 2016 y opera en todo el Reino Unido y Europa, APAC y Estados Unidos. 

Foto - https://mma.prnewswire.com/media/1781970/Railsbank_Nigel_Verdon.jpg

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