Rainbow Light Celebrates 30th Anniversary of the Green Food Revolution at 2014 Expo East

SANTA CRUZ, Calif., Sept 18, 2014 /PRNewswire/ -- Rainbow Light Nutritional Systems, the number-one trusted natural vitamin brand, celebrates 30 years of introducing the food-based category of vitamins at this year's Expo East in Baltimore starting today through September 20^th, 2014.

Prior to Rainbow Light's introduction of Complete Nutritional System™ in 1984, all vitamins were manufactured as isolates. Organic co-factors, enzymes and vital phytonutrients were lost in formulation. This continues to be the way many legacy vitamins are made. What's left is a chemical compound that the body doesn't recognize as food and in many instances can't absorb or use.

Grounded in nutritional science and the therapeutic properties of herbs, the formulators at Rainbow Light set out to develop a natural high-potency vitamin made with nourishing green foods and healing botanicals. After nine months of intensive research and development, Complete Nutritional Systems® and the food-based vitamin category were born.  

Rainbow Light's introduction of the first-ever food-based multivitamin in 1984 completely revolutionized the supplement category. To this day, the company is a leading force in the research and formulation of natural products for consumers. Focused on combining a comprehensive, research-based nutrient profile in a base of nourishing green superfoods, such as their key ingredient spirulina, plus digestive support in every product, Rainbow Light continues to innovate products to address specific consumer needs, such as the first-ever food-based one-per-day line, Just Once® Naturals, that includes the best-selling natural women's and prenatal multivitamins, Women's One™ and Prenatal One™.

For 25 years, Rainbow Light has been a leader in Prenatal Nutrition, having launched the first food-based prenatal multivitamin, Complete Nutritional System™, in 1989. Rainbow Light continues to lead the Green Food Revolution through the expansion of its food-based product line, including its new Prenatal Precious Gems™, the most nutrient-rich prenatal gummy multivitamin, which will be showcased at this year's Expo East.   

"We've been delivering quality, natural and effective supplements to our loyal consumer base for 30 years and will continue to serve them with the highest quality of products," said Linda Kahler, president and CEO of Rainbow Light. "As our consumers' needs evolve, our product lines do as well, which is why Rainbow Light has become such a trusted brand. Locally, nationally and globally, our commitment to delivering meaningful life-long benefits is a primary focus." Linda Kahler was recently inducted into the Natural Products Hall of Legends at Natural Products Expo West in Anaheim, CA for her tireless work with Rainbow Light's initiatives.

Combining natural ingredients with the latest nutritional research and integrative science, fused with a strong environmental and philanthropic foundation, Rainbow Light continues to launch initiatives and pioneer the focus on healthy, natural and effective supplements that support transformational  wellness. To learn more about Rainbow Light and their initiatives or products, please visit www.rainbowlight.com.

About Rainbow Light^®
Rainbow Light® is the number-one most trusted natural vitamin brand. All Rainbow Light formulations are research-backed to deliver optimal health benefits with a blend of superfood concentrates, organic spirulina and herbal extracts. Plant enzymes, probiotics and botanicals are added to enhance digestion and nutrient absorption for the Rainbow Light difference, a difference you can feel. To learn more about Rainbow Light's wellness formulas and corporate social responsibility initiatives visit: www.rainbowlight.com and facebook.com/RainbowLightNS.

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SOURCE Rainbow Light Nutritional Systems