Rainbow Loom® Products Meet U.S. And International Safety And Certification Standards

WIXOM, Mich., Sept. 17, 2014 /PRNewswire/ -- The Rainbow Loom®, and other Choon's Design™, Inc. products have met and exceeded toy safety standards, and have not been found to contain harmful substances. Rainbow Loom Creator Cheong Choon-Ng made the announcement.

Choon's Design, makers of the Rainbow Loom, the Monster Tail® and other products, undergo rigorous testing and accreditation where they are sold in the United States, Europe and Japan. Recently, a number of counterfeit and imitation loom kits have been found to contain hazardous substances like phthalates, which have been banned in children's toys. The original Rainbow Loom and other Choon's Design toys were not among those found to contain any harmful substances.

"There has been a lot of concern over the safety of rubber band looming, but the Rainbow Loom and all of our products undergo strict toy safety testing before they ever reach shelves," said Choon. "We have always strived to make great, educational and safe children's toys."

As an attempt to stop harmful counterfeit loom kits from entering toy stores around the world, Choon's Design Inc. are partnering with federal and international law enforcement agencies to seize counterfeits at international borders. The company has also successfully defended the Rainbow Loom's patent in a series of intellectual property cases, which will further help remove hazardous imitation kits from toy shelves.

The best way to avoid counterfeit toys is to only purchase them from authorized retailers online or in stores. Consumers should also carefully investigate the packaging before making a purchase to ensure its authenticity. For products like the Rainbow Loom, more information on how to spot a fraud can be found on their website at www.rainbowloom.com.

Created in 2010, the Rainbow Loom® is America's hottest selling craft set and winner of four Toy of the Year Awards in 2014 by the Toy Institute Association, Inc. With it's patented designed, Rainbow Loom allows kids to weave brightly colored bracelets and rings to share with their friends. Designed by independent inventor and entrepreneur Cheong-Choon Ng, the Rainbow Loom is both fashionable and educational, improving fine motor skills, hand-eye coordination and visual-spatial reasoning. Find the original Rainbow Loom, Monster Tail® and other Choon's Design™ Inc. products at quality retailers around the globe or online. For more information, visit: www.rainbowloom.com. 

SOURCE Choon’s Design