SAN MATEO, Calif., Jan. 17, 2017 /PRNewswire/ -- Rakuten Marketing, a leading technology company that enables brands to capture sales through data-driven marketing, today announced its affiliate network has been named the world's top network for the sixth year in a row. Survey respondents cited Rakuten Marketing for exceptional account service and affiliate technology innovations as key to improving account performance. The ranking is based on a survey of more than 20,000 online advertisers, publishers and agencies in the affiliate industry conducted by mThink, publishers of Revenue+Performance magazine.
"It is an honor to receive this award that is based on a survey of advertisers, publishers and fellow industry experts for the sixth year running," said Adam Weiss, GM and SVP of Rakuten Affiliate Network. "As affiliate marketing evolves alongside modern technology, we pride ourselves in innovating ahead of the curve, but also in remaining true to what is considered the core of affiliate marketing. The ability to look ahead, combined with years of experience, creates maximum value for our publishers and advertisers."
The mThink survey utilizes the votes of advertisers and publishers in the performance-marketing industry across the globe to list out the Blue Book Top 20 Affiliate Networks. The survey takes customer service and high return-on-investment (ROI) into account, and also leverages the reputation, influencer, clientele and scale of each network in determining the results. Following the survey, a panel of third-party experts validates the results.
"Rakuten Affiliate Network has continued to build enthusiastic support from clients, attracting almost double the number of 'favorite network' votes from advertisers than their nearest competitor network," said Chris Trayhorn, CEO of mThink. "On the publisher side, service levels and the reliability of their technology and tracking put Rakuten Affiliate Network ahead of their competitors. These are areas the Blue Book has found a consistent advantage for Rakuten Affiliate Network over the last six years. The gap does not appear to be closing and in fact has widened during that period — an indication of how Rakuten's sustained investment in technology has built customer loyalty over time."
About Rakuten Marketing
Rakuten Marketing's industry leading solutions empower marketers to thrive in their evolved role and achieve the full potential of digital marketing, efficiently and effectively, with data-informed insights that create consistent, engaging and influential experiences across screens. Offering an integrated solution, along with unique insights and consultative partnerships, Rakuten Marketing delivers the tools that marketers need to increase efficiency, productivity and performance.
Rakuten Marketing is a division of Rakuten Inc. (4755: TOKYO), one of the world's leading Internet service companies. The company is headquartered in San Mateo, California, with offices in Australia, Brazil, Japan, the United Kingdom, and throughout the United States. Follow us on Twitter or learn more at http://rakutenmarketing.com.
About mThink Blue Book
The Blue Book is a research-based ranking of the leading performance marketing networks in the world. Online advertisers and publishers use it every day to select network partners that will help them to drive sales and increase profits. Learn more at http://mthink.com/top-20-networks/
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SOURCE Rakuten Marketing