NEW YORK, Jan. 15, 2015 /PRNewswire/ -- Rakuten Marketing (http://www.rakutenmarketing.com), the global leader in omnichannel marketing, today announced that Rakuten LinkShare (now Rakuten Affiliate Network) has been ranked the performance marketing industry's top affiliate network for the fourth consecutive year. The ranking is based on a survey of more than 25,000 online advertisers, publishers, and agencies in the affiliate marketing industry, and was conducted by media entity mThink, publishers of Revenue+Performance magazine.
"Rakuten LinkShare has earned the top spot in our rankings for an unprecedented fourth consecutive year," said Chris Trayhorn, CEO of mThink. "A high level of satisfaction, quality of offers, and on time payments is the top reasons publishers, advertisers, and agencies cited for choosing to work with Rakuten LinkShare."
Known as the "Blue Book," the mThink survey is the largest annual research survey in the performance marketing industry. The survey identifies the top 20 CPS and CPA performance marketing networks among the more than 500 in consideration. The survey takes into account reputation, influence, clientele, popularity, and scale in order to consolidate key information necessary in choosing a network. An external panel of unbiased, third party industry experts, who represent every aspect of the affiliate marketing industry, provides additional input into the survey and validates the results.
"We are deeply honored to be recognized for our commitment to performance marketing and the success of our partners," said Tony Zito, President, Rakuten Marketing. "Earning this award for the fourth consecutive year is a win for the entire Rakuten LinkShare team, which motivates us to continue innovating the industry in ways that will empower advertisers, publishers, and agencies to achieve even stronger results in the future."
About Rakuten Marketing
Rakuten Marketing is the global leader in omnichannel marketing and driving the omni experience. Offering an integrated strategy that combines consumer centric insights with e-commerce expertise, Rakuten Marketing aims to inspire better marketing. Rakuten Marketing's omnichannel services include Rakuten Affiliate Network (formerly Rakuten LinkShare), the number one ranked affiliate marketing service, creating profitable and innovative partnerships; Rakuten Display (formerly MediaForge), enabling one-to-one marketing across devices through precise targeting, custom dynamic creative, and engagement measurement; Rakuten Attribution (formerly DC Storm), measurement and attribution solutions that allow marketers to uncover the true performance of their campaigns with an unbiased, transparent view into each media channel; and Rakuten Search, a full service paid search agency that specializes in boosting sales and brand authority across devices.
Operating as a division of Rakuten, Inc. (4755: TOKYO), one of the world's leading Internet service companies, Rakuten Marketing is headquartered in New York City, with additional offices in Australia, Brazil, Japan, the United Kingdom, and throughout the United States. Follow us on Twitter or learn more at http://www.rakutenmarketing.com.
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SOURCE Rakuten Marketing