Rakuten Viki Debuts First-Ever K-Drama Day Ad Campaign Starring Will Poulter and Victoria Justice
SAN FRANCISCO, Sept. 26, 2025 /PRNewswire/ -- Rakuten Viki, the leading destination for Asian entertainment, unveiled a new advertising campaign starring Will Poulter (The Bear, Guardians of the Galaxy) alongside actress and singer Victoria Justice (Zoey 101, Victorious) and actress Alicia Hannah-Kim (Cobra Kai, The Tempest). The new ad spot, which premieres across CTV and digital platforms, launched as part of Viki's multilayered K-Drama Day celebration that kicks off today and runs through September 30. This marks Viki's very first advertising campaign for its annual K-Drama Day celebration, now in its third year.
The spot stars Will Poulter and Alicia Hannah-Kim, who join forces to introduce Victoria Justice to the world of K-dramas on Viki, featuring fan-favorite titles Lovely Runner, Study Group, Train to Busan, The First Night with the Duke, and Reborn Rich.
"It's awesome to join Viki on this year's K-Drama Day, celebrating as part of a global community of fans the incredible creative and technical work that has come to define K-dramas," said Will Poulter.
"Like so many, I've fallen in love with the magic of K-dramas," said Victoria Justice. "I'm so ready to celebrate that passion with the community as part of this year's K-Drama Day."
As part of the festivities, Will, Victoria, and Alicia have each curated their own K-drama Watchlists on Viki – featuring acclaimed fan favorites like Taxi Driver, romantic comedy True Beauty, tearjerker Guardian: The Lonely and Great God, the iconic Reply 1988, plus other series they're most excited to dive into next.
Viki's K-Drama Day celebrates the global rise and diverse fandom of Korean entertainment. Over the next five days, Viki will bring new and existing fans closer to the world of K-dramas with an exciting lineup of prizes, talent exclusives, and more. Ten of Viki's hottest shows will be available to watch free in select regions for a limited time, including hit dramas like Reborn Rich starring popular Korean actor Song Joong-ki, romantic fantasy Lovely Runner featuring Byeon Woo Seok and Kim Hye Yoon, and rom-com My Dearest Nemesis starring Mun Ka Young and Choi Hyun Wook. K-drama fans will also have the opportunity to win prizes including WEBTOON coins, Google TV Streamer devices, Kobo Clara eReader devices, exclusive signed K-drama talent polaroid photos, Viki boba keychains, and free 1-year subscriptions of Viki Pass Plus and more.
"Over the past two years, the excitement around K-Drama Day has grown on a global scale. This year, we are taking the celebration to a whole new level by collaborating with Will Poulter, Victoria Justice and Alicia Hannah-Kim, spotlighting the vast fandom of K-dramas," Karen Paek, vice president of marketing at Rakuten Viki. "We're also providing free access to fan-favorite series, launching exciting giveaways with world-class partners and more. Viki is on a mission to share the joy of K-dramas with audiences around the world."
Viki is available to watch for free (with advertisements) or without advertisements through tiered subscriptions of Viki Pass Standard and Viki Pass Plus, and is available on several platforms, including desktop, mobile, streaming devices and connected TVs.
Watch Viki's new K-Drama Day ad spot: HERE.
For more information on Viki's K-Drama Day, including the terms and conditions applicable for each prize promotion, giveaway and contest held during K-Drama Day, visit HERE.
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About Rakuten Viki
Rakuten Viki is a leading global destination for Asian entertainment, attracting audiences worldwide with its extensive library of dramas, variety shows, movies, award shows, and exclusive Viki Originals. Reaching over 100 million registered users in 190+ countries and territories, Viki, along with its entertainment news site Soompi, offers its fans unparalleled access to popular and original content. As part of Rakuten Group, Inc., a global powerhouse in e-commerce and internet services, Viki continues to connect K-drama fans around the world.
Media Contact:
Beth Mellow
SOURCE Rakuten Viki
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