Ralphs and Shell Kickoff Grocer Rewards Program in Greater San Diego Area

Rewards Program to Allow Customers to Use Their Ralphs rewards Card to Earn Fuel Savings at Participating Shell Stations

Feb 12, 2010, 11:28 ET from Ralphs Grocery Company

SAN DIEGO, Feb. 12 /PRNewswire/ -- Ralphs Grocery Company is excited to team up with Shell, the no. 1 selling gasoline brand in the U.S., to enable customers in the greater San Diego area to earn fuel savings at the pump. The exclusive alliance provides Ralphs shoppers the opportunity to save on fuels when using their Ralphs rewards Card at their local Ralphs stores.  

Beginning on February 15, every time Ralphs customers in San Diego County make a purchase with their Ralphs rewards Card they not only save money on their grocery bill, but also earn Fuel Points to be used at the pump. The grocer rewards program provides Ralphs customers the opportunity to earn rewards including a minimum of 10 cents off per gallon for every 100 points earned to be redeemed at participating Shell stations. This offer is valid up to 35 gallons per fuel purchase.

"Adding value and savings is an important part of Ralphs' commitment to providing our customers the best possible shopping experience," said Kendra Doyel, group vice president, public relations and government affairs for Ralphs. "In today's economic times, it's more important than ever for companies like Ralphs and Shell to join forces to offer our customers optimum savings and rewards."  

"We are excited to kickoff the grocer rewards program at the participating Shell stations across San Diego County," said Dan Little, North America fuels marketing manager for Shell Oil Products U.S. "With 38 Ralphs stores in San Diego County and more than 75 conveniently located participating Shell stations, it's never been easier for consumers to earn savings on high-quality Shell Nitrogen Enriched Gasolines."

Customers earn one Fuel Point for every dollar spent at participating Ralphs stores when they use their Ralphs rewards Card. Fuel Points will be automatically added to loyalty card accounts and will be reflected on the customers' grocery receipt after every purchase. Customers also have the option of looking online on their "My Ralphs" page to check how many Fuel Points they have earned. Fuel Points must be used within a designated time period.

Customers may redeem their Fuel Points at participating Shell stations by swiping their participating Ralphs rewards Card at the pump, manually entering their card number or by entering their alternate ID, which will initiate the fuel savings. Customers with questions about the grocer rewards program can call the Kroger Customer Service telephone number at 1-800-576-4377, or contact Shell Customer Service at 1-888-GO-SHELL for participating Shell locations.

For additional information, please visit www.shell.us/ralphs or www.ralphs.com/fuel.

Ralphs Grocery Company was founded in 1873 and currently operates 256 supermarkets from its headquarters in Los Angeles. The company is a division of The Kroger Co., (NYSE: KR), one of the nation's largest food retailers, based in Cincinnati, Ohio. Last year, Ralphs Grocery Company contributed more than $8 million to support education, hunger relief, women's health and local nonprofit organizations in the communities served by the company's stores. For more about Ralphs, please visit our web site at www.ralphs.com.

Shell Oil Products US, a subsidiary of Shell Oil Company, is a leader in the refining, transportation and marketing of fuels, and has a network of approximately 6,100 branded gasoline stations in the Western United States. Shell Oil Company is an affiliate of the Shell Group [(NYSE: RDS.A) and (NYSE: RDS.B)]. Shell Oil Company is a 50 percent owner of Motiva Enterprises LLC, along with Saudi Refining, Inc. Motiva Enterprises LLC refines and markets branded products through more than 8,300 Shell-branded stations in the Eastern and Southern United States.

Royal Dutch Shell plc is incorporated in England and Wales, has its headquarters in The Hague and is listed on the London, Amsterdam, and New York stock exchanges. Shell companies have operations in more than 100 countries with businesses including oil and gas exploration and production; production and marketing of Liquefied Natural Gas and Gas to Liquids; manufacturing, marketing and shipping of oil products and chemicals and renewable energy projects including wind and solar power. For further information, visit www.shell.com.

SOURCE Ralphs Grocery Company