Ram Truck and Tucker Hibbert Look to Return to Winning Ways

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Oct 22, 2014, 11:00 ET

AUBURN HILLS, Mich., Oct. 22, 2014 /PRNewswire/ --

Ram Truck returning sponsor of defending titlist Tucker Hibbert in 2014-15 AMSOIL Championship Snocross season
Hibbert's snocross team name to be Monster Energy/Arctic Cat/Ram Truck
Ram continues as presenting sponsor of International Series of Champions (ISOC) AMSOIL Championship Snocross

For the 2014-15 AMSOIL Championship Snocross season, Ram Truck will return as the official truck of defending series champion Tucker Hibbert's snocross team with an eye toward a title repeat.

Hibbert claimed the 2013-14 ISOC Pro Open Championship – his eighth national title – winning 15 of 17 Pro Open finals. It was his most successful among the 14 professional-class seasons he's completed.

For the coming season, Hibbert's team will add the Ram truck brand to its name and compete under the Monster Energy/Arctic Cat/Ram Truck banner.

"Tucker Hibbert is the kind of ambassador any sport would dream of," said Bob Hegbloom, President and CEO – Ram Truck Brand, Chrysler Group LLC. "The fact that he's out there with his Ram truck pulling his sleds over North America's most demanding roads and through the most extreme weather conditions is a reflection of the real-life expectations Ram owners have of their trucks."

In January 2014, Hibbert also became the most winning racer in the history of snocross, and – with 95 wins under his belt – is expected to claim his 100th pro national victory this season.

Hibbert also competed in the 2014 Winter X Games, becoming the first winter athlete to win seven consecutive gold medals. With 12 medals overall, the Pelican Rapids, Minn., native is tied with snowboarder Kelly Clark for the most X Games medals in one discipline. Hibbert became the X Games youngest gold medalist at age 15.

Ram will also support Hibbert in his bid to earn his ninth Winter X Games gold.

"When the snocross season kicks off, our Monster Energy/Arctic Cat/Ram Truck team will be focused on racing – we don't have time to worry about our trucks," said Hibbert. "Our Ram trucks are reliable, capable and take us race to race through some of the snowiest parts of the country. Snocross fans are loyal, and they recognize that Ram is here, helping power their sport."

Ram Truck also returns as Official Truck and presenting sponsor of the ISOC series, known as AMSOIL Championship Snocross, powered by Ram.

According to the series, 83.7 percent of AMSOIL Championship Snocross' audience owns pickup trucks.

"When the weather turns cold, Ram Truck owners don't hunker down indoors, they're outdoors working, playing and getting things done," added Ram's Hegbloom. "Snowmobiles and pickup trucks go together hand in glove. When you look out over the ISOC parking lots, you see our customers and their trucks for as far as your eyes can see. Whether you need Ram's 28-mpg best-in-class fuel efficiency or unmatched 30,000 pounds of towing, our trucks are out-performing the competition and exceeding our customers' needs."

For the second consecutive year, Ram is also title sponsor of the Feb. 27 and 28 Soaring Eagle's Ram Trucks National, held at the Soaring Eagle Casino and Resort in Mt. Pleasant, Mich.

Last month, ISOC Officials announced a multi-year television agreement with CBS Sports Network.

The new television package kicks off on Sunday, Dec. 7, on CBS with a one-hour season-preview show that will include an in-depth Tucker Hibbert feature. Ram trucks will also be highlighted in the CBS preview. In total, beginning with AMSOIL Championship Snocross' season-opening round at Spirit Mountain in Duluth, Minn., and running through the season finale in Lake Geneva, Wis., CBS Sports Network will air 17 one-hour ACS race programs.

About Tucker Hibbert
Tucker Hibbert, 30, entered his first race at the age of eight and today stands as the most decorated snocross racer in history. He is a two-time FIM World Snowcross champion, 12-time Winter X Games medalist, has 95 professional victories and eight national snocross championship titles. For more information on Tucker Hibbert, visit www.Tucker-Hibbert.com.

About Snowmobiling
According to the International Snowmobile Manufacturers Association, there are 1.4 million registered snowmobiles in the U.S. and nearly 600,000 in Canada. Among snowmobile enthusiasts, 95 percent consider snowmobiling a family activity. More than 50 percent travel to a destination to enjoy their sport and a require a trailer to haul their equipment. There are over 225,000 miles of groomed and marked snowmobile trails in North America. The overall U.S. economic impact of the sport is measured at $26 billion annually.

About ISOC Racing
The International Series of Champions (ISOC) is the premier snowmobile race-sanctioning organization in North America and sanctions national AMSOIL Championship Snocross, in addition to affiliating with nine regional circuits. Visit www.isocracing.com for more information, fan and racer memberships, schedule details and more.

About Ram Truck Brand
Since its launch as a stand-alone division in 2009, the Ram Truck Brand has steadily emerged as an industry leader with one goal: to build the best pickup trucks and commercial vehicles in the industry.

Creating a distinct identity for Ram Trucks has allowed the brand to concentrate on core customers and features they find valuable. Whether focusing on a family that uses a Ram 1500 day in and day out, a hard-working Ram 3500 Heavy Duty owner or a business that depends on its Ram ProMaster commercial van every day for deliveries, Ram has the truck market covered.

In order to be the best, it takes a commitment to innovation, capability, efficiency and durability. Ram Truck invests substantially in its products, infusing them with great looks, refined interiors, durable engines and exclusive features that further enhance their capabilities.

Moving into the 2015 model year, Ram continues to beat the competition in the two most sought-after titles, fuel economy and towing capacity:

Best-in-class fuel economy with exclusive EcoDiesel - 28 mpg with Ram 1500
Best-in-class towing capability - 30,000 pounds with Ram 3500

Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package.

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