Rancho La Gloria Expands Portfolio With New Line of AgaVida

LAS VEGAS, Jan. 12, 2022 /PRNewswire/ -- Rancho La Gloria, the largest brand in the wine-based ready-to-drink beverage category, today announced it is kicking off 2022 with a new product line: AgaVida, a subtly sweet, slightly effervescent wine made from premium agave and infused with natural fruit flavors. The launch of AgaVida builds on Rancho La Gloria's line-up of agave-based alcoholic beverages.

AgaVida is derived from 100% Blue Agave nectar, the same organic material needed to distill authentic tequila. It is then sweetened with syrup from the same 100% Blue Agave that is used in the fermentation process. Prior to bottling, Rancho La Gloria takes it one step further by infusing the wine with a variety of premium fruits, resulting in an easily drinkable agave product featuring light and refreshing flavors.

"Rancho La Gloria is known for agave-based products, and with AgaVida we have the opportunity to introduce new consumers to the category through a flavorful, yet approachable wine," said Russell Stanley, COO of Patco Brands. "At 5% ABV and with four familiar flavors to choose from, AgaVida is an easy to drink table wine that can be sipped throughout the day or night and tastes exceptional all the while."

A smooth and delicious alcoholic beverage with only 80 calories per serving, AgaVida can be enjoyed chilled, on the rocks or as a mixer in four different flavors:

• AgaVida Strawberry: Agave wine infused with sweet strawberries featuring aromas of bold fruity tartness and bright agave flavors.
• AgaVida Mango: Mango infused in blue agave wine, boasting tropical fruit flavors with a balance of bright agave sweetness.
• AgaVida Peach: Juicy peach infused in blue agave wine, delivering a perfectly balanced taste of slight acidity and agave syrup sweetness, with aromas of nectarines and white peaches.
• AgaVida Green Apple: Agave wine featuring aromas and flavors of crispy, juicy green apples paired perfectly with the sweetness of blue agave.

Rancho La Gloria AgaVida is now available nationwide at Walmart for a suggested retail price of $12.99 per 750ml bottle and will launch in additional retailers throughout 2022. The latest innovation joins the brand's portfolio of agave-based bottled, canned and frozen cocktails that include Rancho La Gloria Ready to Drink Margaritas, Skinny Margaritas and Paloma. For more information, recipes and more, visit RanchoLaGloria.com and follow along on Instagram @DrinkRancho.

About Rancho La Gloria
Launched in 2010, Rancho La Gloria offers an array of agave-based, premium canned, bottled and frozen cocktails. All Rancho La Gloria products are made with 100% Blue Weber Agave, real lime juice and premium ingredients, and adds a subtle twist to the classic recipe with natural flavors. Paying homage to the iconic margarita cocktail enjoyed around the world, Rancho La Gloria serves up a variety of twists on its classic original including modern takes on the Peach and Watermelon Margarita. A growing go-to and beloved favorite amongst margarita enthusiasts and ready to drink fans, Rancho La Gloria is one of the top performing RTD brands in focus markets around the US. Website: www.rancholagloria.com | Instagram: @DrinkRancho

About MPL Brands NV
MPL Brands NV is a privately held import, distribution, marketing and sales company for innovative premium alcohol beverages. Dedicated to making award winning, ready-to-drink wine-based products, tequilas, hard seltzers and other ready-to-drink offerings, the MPL mission is innovation, quality and consistency. For more information, please visit rancholagloria.com.

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SOURCE MPL Brand NV