CHARLOTTE, N.C., Jan. 11, 2017 /PRNewswire/ -- Randall-Reilly has hired Jennifer Wienke, Ph.D., as senior data analyst as part of its professional services launch, enabling clients to better leverage the blending of their own data with market intelligence data.  

"The interest in account-based marketing, lead nurturing, and sales performance management solutions have generated tremendous interest in big data, CRM, and marketing automation," said James Vogel, Randall-Reilly's VP of Analytics & Professional Services. "However, many of our clients are drowning in data without the necessary personnel and tools to collect, normalize, and analyze all of that data. Our professional services group is an answer to that challenge. We are now ideally suited to help clients implement a data-driven approach at their organization. We're thrilled to have Jennie on board as we continue to expand our services portfolio and help our clients in new and exciting ways."

Wienke, who most recently worked in the Economics Department at UNC Charlotte, brings a robust suite of expertise and insight in a variety of fields. Wienke has a strong background in quantitative analysis, and a proven track record of using data to solve practical problems. In her role as senior data analyst, she will be focusing her efforts on lead scoring, look-alike modeling, predictive analytics, and other outsourced analytics services. By leveraging Randall-Reilly's proficiency in data management and analysis, clients can save money and improve speed-to-market.

With a data team of 85+ professionals, and a growing client base exceeding 1,700 data subscribers, Randall-Reilly continues to expand its business intelligence capabilities and data-driven solutions for those who buy, sell, or finance equipment. Wienke's quantitative, analytical and leadership skills will no doubt be a substantial addition to the company, and make a direct impact on client success.

About Randall-Reilly    
Randall-Reilly offers comprehensive marketing solutions through a complete network of data and research, publications, online content, online advertising programs, and events. Randall-Reilly serves its clients by providing insights into specific market segments, and then providing the targeted platforms and marketing services to engage those audiences.

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