Randstad Sourceright Names Jenny DeVaughn to Lead Employment Branding and Social Media Center of Expertise

Social media and employment branding expert, DeVaughn, is consistently ranked as one of LinkedIn's top 10 most connected women in the world

Mar 12, 2013, 09:55 ET from Randstad Sourceright

BOSTON, March 12, 2013 /PRNewswire/ -- Randstad Sourceright, a global talent solutions leader, today announced that Jenny DeVaughn has joined the company as senior director of the Employment Branding and Social Media Center of Expertise (COE). Under DeVaughn's direction, the center will provide best practices in social media, recruitment marketing and the utilization of new and established communication channels. DeVaughn will also lead the COE's innovation program to drive strategies that support continued alignment of client employer brands with the needs and expectations of potential candidates.

Known as an industry thought leader in social media strategies, DeVaughn is consistently ranked as one of LinkedIn's top 10 most connected women. She has delivered insight on social media strategies for recruiting at SXSW, mRecruitingcamp, SHRM Talent Management and Leadership Conferences and the Recruiting Innovation Summit held at Facebook headquarters.  Her expertise has also been featured in the Wall Street Journal, the Atlanta Business Chronicle and on NBC, among others.

Previously, DeVaughn was social media manager at Waste Management, where she was responsible for communication strategies covering the company's multiple social media platforms. Earlier in her career, she served as director of social strategy at Bernard Hodes Group, where she developed solutions to help organizations leverage digital tools to enhance their employment brands. During her tenure, DeVaughn was also as the vice president of social media for the Society for Human Resource Management (SHRM) Atlanta chapter.

"One of the most important ingredients to talent acquisition success is the ability to build and maintain a compelling employment brand presence across all media channels," said Rebecca Callahan, Randstad Sourceright's president of Recruitment Process Outsourcing. "Through her experience and thought leadership in employment branding and social media, Jenny DeVaughn not only ensures that Randstad Sourceright delivers best-practice strategies today, but that we apply the vision and innovation needed to drive success for our clients into the future."

The Randstad Sourceright Employment Branding and Social Media COE is one of the four primary COEs implemented by Randstad Sourceright over the past two years and focuses on the smart application of new tools and innovations for managing online presence and visibility for Randstad Sourceright clients. Randstad Sourceright's COEs are led by industry experts and thought leaders in key areas of talent acquisition, providing the structure, mission and focus needed to drive continuous improvement and ensure quality results for clients around the world. The company's primary COEs include: Sourcing and Recruiting; Employment Branding and Social Media; Assessments; and Compliance and Diversity.

To learn more and Randstad Sourceright and its RPO Centers of Expertise visit:

About Randstad Sourceright
Randstad Sourceright is a global talent leader, providing solutions and expertise that help companies position for growth, execute on strategy, and improve business agility. Our experience encompasses all facets of talent, including traditional employees and the contingent, free agent workforce. Key offerings include Blended Workforce Solutions, Recruitment Process Outsourcing (RPO), Managed Services Provider (MSP) programs, and Contingent Workforce Services (CWS). As an operating company of Randstad, a $22 billion company and the second largest HR services provider in the world, Randstad Sourceright delivers the resources and deep capability companies need to optimize their talent strategy for business growth and transformation. We are consistently recognized for service excellence and innovation by industry organizations such as Everest Group, HRO Today Magazine, NelsonHall, Bersin & Associates, and Staffing Industry Analysts. To learn more, visit www.randstadsourceright.com.



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