ATLANTA, Sept. 28, 2017 /PRNewswire/ --
Kristin Kelley, chief marketing officer, Randstad North America
Kristin Kelley will present on "The Generational Factor: Marketing to Millennials" at the Marketing Leadership Forum 2017. In her presentation, attendees will learn how to better understand and connect with millennials, the largest and most influential generation of consumers.
This executive level summit will bring together chief marketing officers, vice presidents and heads of marketing from leading companies for two days of intense learning, networking and sharing. Invited guests will receive valuable information on the most current strategies and best approaches related to marketing.
October 5-6, 2017
Four Seasons Hotel, Westlake Village, CA
In the US, there are currently 77 million Millennials which accounts for one-fourth of the total population. With an annual buying power of $1.3 trillion, marketers are working to better understand how to connect with this group. Attendees will learn how millennials interact with companies and how to adjust marketing strategies as needed. During the presentation, Kristin will focus on:
- What marketers should know about millennials
- The best approaches when reaching this lucrative market
- Changes to the marketing mix for this generation
- New ways to engage millennials
To register for the event, visit the Marketing Leadership Forum 2017.
Randstad North America is a wholly-owned subsidiary of Randstad Holding nv, a € 20.7 billion global provider of HR services. Through its unique approach of delivering HR innovation with human interaction at the center, Randstad secures and manages a workforce of more than 100,000 people for thousands of clients each week. As a trusted partner in the post-digital world of talent, Randstad advances the careers and business success of our candidates and clients through a combination of the best of high-tech and high-touch processes.
Employing over 6,500 recruiting experts through approximately 1,100 offices and client-dedicated locations, Randstad North America provides outsourcing, staffing, consulting and workforce solutions within the areas of engineering, finance and accounting, healthcare, human resources, IT, legal, life sciences, manufacturing and logistics, office and administration and sales and marketing. Learn more at www.randstadusa.com
SOURCE Randstad US