PASADENA, Calif., July 2, 2014 /PRNewswire-iReach/ -- DMI Music & Media, the award-winning, full-service music agency that offers a comprehensive range of expertise and innovative marketing solutions that enable brands to leverage the power of music and entertainment, has appointed Randy Malinoff to Executive Vice President of Global Digital Business. The announcement was made today by Tena Clark, CEO and Chief Creative Officer of DMI Music & Media.
In his new role, Malinoff will lead DMI's new digital business Engine 1 Music. The Engine 1 Music platform creates customer loyalty through the emotional power of music with two new innovative digital products, music-integrated email and private label digital radio for brands. "With digital initiatives being such a driving force for consumer engagement, we are developing new and exciting digital solutions for brands to reach these consumers through music," says Tena Clark. "Randy's experience perfectly complements this mission and we are thrilled to have him leading the team as we launch Engine 1 Music."
Malinoff is a veteran of the music and entertainment industry, with in-depth experience spanning digital marketing, technology, business development, strategic planning, operations and analytics. Most recently, he led the direct-to-consumer business for Universal Music Group, spearheading revenue generation for the online stores for UMG labels Interscope, Island Def Jam, Republic, Capitol and UMG Nashville, and artists such as One Republic, Eminem, Kanye West, Rihanna and Drake, among many others. Prior to his role at Universal Music Group, Malinoff was Vice President of Digital Marketing for Universal Studios, overseeing and directing all aspects of digital marketing for such movies as The Fast and the Furious, The Grinch, Jurassic Park 3, and many others. He was also an early innovator in the digital space as General Manager of Ktel Records, co-developing Ktel Digital Radio on MSN.com, the first online radio station, through a partnership with Microsoft.
The name of the new division, Engine 1 Music, along with DMI's Firehouse Recording Studios, pay homage to the company's unique campus location in the historic 1889 Firehouse and Livery buildings in Old Town Pasadena.
About DMI Music & Media:
Founded in 1997 by CEO and Chief Creative Officer Tena Clark, DMI Music & Media is located in Pasadena, California, with offices in New York City, Chicago and Atlanta. DMI develops and provides comprehensive music branding strategies and executions using the emotional power of music to connect brands to consumers. DMI Music & Media's unique solutions and products create campaigns that break through to today's media-savvy consumers for clients such as Delta Air Lines, Lucky Brand, Build-A-Bear Workshop®, General Mills and Kohl's.
For more information on DMI Music & Media: www.dmimusic.com
For more information on Engine 1 Music: www.engine1music.com
Donna E. Fleishman, DMI
Media Contact: Donna Fleishman, DMI Music & Media, 770-241-8252, email@example.com
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SOURCE DMI Music & Media