Rapid Fire Marketing Announces CannaCig Launch and Details Plans for Future Production

CARSON CITY, Nev., April 5, 2012 /PRNewswire/ -- Rapid Fire Marketing (Pink Sheets: RFMK) announced today that the first round of testing and inspection of the Vapor Inhaler's first model, named the CannaCig, is complete. The following minor issues were found:

The instruction manual's wording and layout were not clear and up to our standards. Otherside Health Management has re-written and redesigned a new instruction manual that also necessitated re-printing which has resulted in a top quality and understandable instruction booklet. Now that this manual is done, it will not be an issue on the second and subsequent production runs.

We found two bad batteries and while all other parts received were up to quality standards, we decided to thoroughly retest all batteries and chargers, which is in process now. It is the objective of Rapid Fire Marketing and Otherside Health Management to bring quality units to the marketplace. We also have obtained a supply of extra batteries and are ordering more chargers to resolve any issues with the CannaCigs that are sold.

Product Launch and Marketing

Vapor Inhaler's first model, the CannaCig will undergo a full launch on Monday, 9 April. An aggressive marketing campaign will commence late this week and through the Easter weekend.

Product Pricing and Production

The price structure of the CannaCig units is as follows:

Our Cost: $50 per unit. This cost will be reduced to around $30.00 per unit on the second and subsequent production runs. The unit will retail at $99.95 ($120.00 with active agent) until the Holiday Season where it will be marked down to $69.99 ($90.00 with active agent) and remain at that cost. The first run included set up of many items such as printing and customization. Now that this is paid for, we will not have to incur this cost again.

"We are very pleased with the first production run, and even though it was a relatively small number of units, we now are assured the manufacturing is quality. We have decided to continue with our manufacturer into our next production run consisting of 500 units minimum. However, if funding comes through, we will bump that up to 1,000 – 5,000 units," said Tom Allinder, CEO of Rapid Fire Marketing.

Distributors and Funding Update

We have many inquiries from distributors around the country, as well as overseas, to follow up with. The apparent demand from distributors and interested individuals will necessitate a large second round production.

"The steps Rapid Fire Marketing has taken is reaching a lot of people. We are being contacted by funders that are interested in our new business direction. I am following up with these funders to see what they have to offer. Shareholders will be updated with developments as they happen. I want to thank our loyal shareholders for all of their patience and understanding during this developmental stage of our company. I am sure in a very short time you will begin to see the results of our hard work," said Tom Allinder, CEO of Rapid Fire Marketing. "I also want to thank Judah Neiditch for all of his hard work on this product and its subsequent launch. He has been working around the clock in every aspect from development and branding, to marketing and distribution, ensuring the CannaCig is the best product available in the market," Allinder concluded.

"I may have slowed down this process to ensure quality, but it is when you do things too fast that mistakes are made. When the Vapor Inhaler is greeted it will be with open, inviting and loving arms," said Judah Neiditch. "I have now smoked from an actual CannaCig and it is truly fantastic. The device is everything I hoped it would be and more. It will be a pleasure to unveil it here at the Otherside with a promotional event we have planned and follow that with the product's launch for both donation by our patients and purchase at the first retail outlets to carry them, Tabu Smoke Shop in Hollywood, California and its sister shop in Downtown Los Angeles, California," Neiditch said.

Safe Harbor:

From time to time, the Company may issue news releases that contain "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, and is subject to the safe harbor created by those sections. This material may contain statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. For those statements, the Company claims the protection of the safe harbor for forward-looking statement provisions contained in the Private Securities Litigation Reform Act of 1995 and any amendments thereto. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, goals, assumptions, or future events or performance are not statements of historical fact and may be "forward-looking statements." "Forward-looking statements" are based upon expectations, estimates and projections at the time the statements are made that involve a number of risks and uncertainties that could cause actual results or events to differ materially from those anticipated.

SOURCE Rapid Fire Marketing