RapidAdvance Turns to National Television Advertising Campaign to Reach Small Business Owners
Alternative Funding Leader Seeks to Build Brand through Memorable TV Commercial
BETHESDA, Md., May 20, 2013 /PRNewswire/ -- Rapid Financial Services, LLC (dba RapidAdvance), one of the nation's leading providers of short-term working capital to small businesses, today announced the debut of its first national television campaign.
(Logo: http://photos.prnewswire.com/prnh/20121127/PH19294LOGO )
Launching on May 20, the objective of RapidAdvance's 'Your Money's Here' campaign is to reach small business owners via an unexpected medium and through memorable executions that succinctly convey the value of working capital and a partnership with the company. By extension, the advertisements support RapidAdvance's efforts to build its brand and power both the company's 3rd party sales partnerships and its own direct efforts.
"As an early innovator in the alternative lending industry, we are pleased to once again take the lead by informing small business owners on a mass scale of the availability of capital for their business. Keeping our name as the recognized leader of a growing industry and setting the standard for service will be increasingly important to our future success," commented Rapid Financial Services, LLC's Chief Executive Officer, Jeremy Brown. "We fully recognize the value of a powerful and recognized brand to further our positioning as the industry's gold standard and drive our strategic growth efforts, as well as the importance of advertising to support the build-out of the brand."
RapidAdvance's campaign efforts are focused on reaching small business owners with spots that run across business and sports channels including CNBC, CNN and ESPN. The commercial can be viewed here: https://www.rapidadvance.com/your-moneys-here.
Brown added, "We believe the small business owner will be receptive to the medium and the message and are excited by the opportunity to introduce breakthrough creative advertising to the small business lending category. For our sales partners and strategic distribution relationships, being able to present to a prospect a recognized name as the recommended working capital solution is a powerful benefit of partnering with RapidAdvance."
Launching on May 20, the 'Your Money's Here' television advertisement features fictional local small business owners searching for funding solutions that will help them grow their companies. In show-tune fashion, RapidAdvance provides the solution.
Malcolm Karlin, CEO and Chief Creative Officer of Karlin+Pimsler Inc., said "We think RapidAdvance's light-hearted look at the voices—the singing voices--of America's small businesses will strike the right chord with viewers and the spot will have broad appeal with entrepreneurs."
About RapidAdvance:
A leader in the alternative financing industry, RapidAdvance has provided over $500 million in customized funding solutions to more than 10,000 small businesses that fit the profile of established low-risk businesses, businesses with financial challenges, and newer businesses. The company leverages technology to inform a hi-touch, comprehensive yet expeditious review of a business' cash flow, to offer small business owners, ranging from traditional storefront retail establishments such as restaurants, dry cleaners and automotive repair to manufacturing, trucking, and construction companies, to medical and other professional service providers, multiple financing options designed to meet their capital needs. Funding can be used for virtually any business purpose including purchasing new equipment, inventory, expansion/remodeling and emergency funding. RapidAdvance also offers a partner program for companies who work with small businesses.
You can find out more about RapidAdvance by visiting the website at www.rapidadvance.com
Contacts:
Darren Brandt
Sloane & Company
(212) 446 1861
Rebecca Carriero
Sloane & Company
(212) 446 1897
SOURCE RapidAdvance
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