Ray Elias Joins NatureBox as Chief Marketing Officer

SAN CARLOS, Calif., April 23, 2015 /PRNewswire/ -- Today NatureBox Inc., one of America's fastest growing food brands, announced the appointment of Ray Elias as Chief Marketing Officer (CMO). Elias joins the online snack leader after a 10-year post at StubHub where he served as CMO and led the online ticket seller's innovation lab.

Elias will begin his new role on May 11, where he will oversee all cross-functional marketing efforts including brand, acquisition, consumer experience and retention. Elias's expertise in building innovative, disruptive brands will help the Bay Area startup bring its story to life across new channels, expanding its engagement with customers and fans—which include over one million snack lovers on Facebook. Elias will report directly to NatureBox Co-Founder and Chief Executive Officer Gautam Gupta.

"Based on the demand we've seen online, we know that NatureBox is a brand that people love to engage with. We're focused on delivering an even deeper, richer experience and expanding our reach, especially to consumers who have yet to engage with our brand or try or products," said Gupta. "Ray's leadership will be essential to helping us transform NatureBox into a world-class, consumer-driven brand. He's a seamless addition to our collaborative, driven culture."

Elias's hire coincides with the launch of NatureBox's first-ever national broadcast campaign, which comes after a successful local-market test period. The new 30-second spot kicked off this week on cable channels nationwide and will run for six weeks. The campaign marks a new direction for the brand and opportunity to reach a larger audience with a compelling brand story.

"Throughout my career, I've been attracted to innovative, direct-to-consumer startups who have the potential to disrupt a category," said Elias. "After building a relationship with Gautam and learning more about NatureBox's accomplishments and the huge opportunity that lies ahead, it's clear to me that this is the right company and the right time. I'm convinced that NatureBox is on its way to becoming a universally beloved consumer brand and I couldn't be more excited to join the team."

Elias's appointment comes in the wake of several other recent, high-profile executive team additions including Chief Financial Officer Carrie Kalinowski, Chief Supply Chain Officer Michael Thompson and Vice President of Brand Noriko Morimoto.

About NatureBox
Launched in 2012, NatureBox has quickly become one of America's fastest growing food brands and has no plans of slowing down. Fueled by its ability to build direct relationships with its customers, the Bay Area startup leverages data to deliver a personalized experience and drive product innovation. Each month, NatureBox delivers nutritionist-approved snacks to its fast-growing community for just $19.95. NatureBox members can customize their experience, choosing from over 100 NatureBox-branded snacks using ingredient, flavor, and dietary filters. All NatureBox products are crafted with only the highest quality ingredients and are free of high fructose corn syrup, trans fats, artificial colors, artificial flavors, and artificial sweeteners. For more information on NatureBox, visit NatureBox.com, Facebook (@NatureBox), Twitter (@NatureBox) and Pinterest (@NatureBox).

SOURCE NatureBox

Related Links

http://www.NatureBox.com